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所在平台: Udemy |
课程主页: https://www.udemy.com/course/telling-a-story-to-build-a-community/
课程评论：没有评论
课程名称：用故事构建社区 课程概述： 本课程将由Story Impact创始人Michael Cast教授。他致力于帮助人们发现和讲述自己的故事，从而在世界范围内创造改变。本课程的核心是学习如何通过讲故事来建立社区。 Michael Cast分享了一个在为南美遭受虐待妇女的组织筹款活动中的亲身经历。主要发言人未能用个人经历或受益人的故事来感染听众，而是大量引用统计数据，导致在场的200名支持者感到疏远。这再次证明了，即使是再多的事实和数据，也无法与一个讲述得好的故事所产生的共鸣和力量相提并论。 在本课程中，我们将探讨： * **故事类型**：了解在个人创意项目或组织创造改变过程中需要讲述的不同类型的故事。 * **故事素材的挖掘**：学习如何寻找构成故事的要素，以及在开始构建故事结构前需要问的关键问题。 * **故事结构**：掌握如何将故事素材组织成引人入胜、让观众渴望参与并支持你的行动（例如捐款、志愿服务或传播信息）的结构。 * **讲故事的技巧**：学习具体的讲故事窍门和技巧，以确保听众从一开始讲话就保持专注，直至你发出行动号召。 * **故事传播方式**：探索在在线、书面和面对面等不同媒介中讲述故事的方法。 Michael Cast强调，讲故事是我们人类最普遍的社区建设工具。他热切期望与您分享这门课程，并邀请您加入学习。 大纲：无
Hi there, my name is Michael cast, I'm the founder of Story impact. And what I do is I help awesome people like you discover and tell your stories in order to create change in the world. And this course is all about learning to tell your story in order to build community. And here's why I thought it was really important to share this course with you. I was in an event a couple weeks ago, that was to raise money and support for an organization that works with battered and abused women in South America. And the main speaker got up and she's a woman who's been working down there with, with women who've been through unimaginable things for over 20 years. And instead of starting with a story of her own personal passion and connection, or some of the women that she's worked with, what she did is rattled off a bunch of statistics. And what happened is you had a room of about 200 people who were who had who were there in order to support this organization, and they immediately disengaged, they sort of glazed over a little bit because no matter how many statistics you rattle off, no matter how many facts, you rally in support of the cause, it's never going to have the same weight, and the same power as a really well told story. And that's what we'll be talking about in this course, we're going to start out by talking about the different types of story that you might want to tell whether you're an individual working on a creative project or an artistic project or an organization that wants to create change in the world. There's specific types of stories that everybody needs to tell in order to build community. Then we'll look at where do you find the pieces the ingredients to put these stories together? What questions do you need to ask before you even start assembling the story and putting the structure together? Once we've assembled the pieces of your story, then we'll actually learn how to structure them into a story that will have people engaged on the edge of their seat and probably most importantly, ready to step up and help you whatever your call to action is. We want them by the end of that story to be asking, okay, how can I help? How can I get involved? And then we'll talk about really specific storytelling tricks and techniques. What are some things that you can do to make sure that people are engaged from the moment that you start talking, until the moment that you ask them for support, whether you're asking them for money, or to volunteer or just to spread, spread the word about a project. So we'll talk about all of that. And then we'll look at different ways you can tell your story online, in writing, in person storytelling is really it's the most universal community building tool that we have as human people. And so we'll just talk about different ways that you can deploy these stories once you've developed them. It's going to be great. I'm really excited to share it with you and I hope you'll, you'll come back and join us for chapter one. Thanks
