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所在平台: Udemy |
课程主页: https://www.udemy.com/course/technology-for-nonprofits-v1/
课程评论：没有评论
课程名称：非营利组织的技术 课程概述： 本系列课程由六个部分组成，旨在帮助非营利组织理解和有效使用数字工具与技术，以提高筹款和营销的效果。课程覆盖广泛主题，包括社交媒体、电子邮件、数字广告、筹款、数据和客户关系管理(CRM)。目标是让非营利组织掌握知识与工具，最大化其数字营销效果，提升筹款成功率。系列课程提供经验丰富的非营利专业人士的实用建议和最佳实践，以及案例研究和资源，帮助非营利组织保持领先地位。 在课程结束时，学员将拥有一份技术与沟通计划，并具备实施这些计划所需的工具和知识。课程适合希望利用技术更好达成目标、提升工作效率以及吸引新资金的非营利专业人士。课程包含实操练习和真实案例，帮助学员充分利用课程内容。 课程内容概览： 1. **社交媒体**： 讨论社交媒体在非营利使命中的重要性，如何选择平台、创建帖子工具、制定社交媒体计划及分析社交媒体效果，附带社交媒体内容日历。 2. **电子邮件营销**： 通过与Dr. Brittany McDonald的采访，了解电子邮件营销对于非营利组织的重要性，探讨营销平台、邮件列表的构建、内容及频率，以及电子邮件分析，附带电子邮件营销日历。 3. **数字广告**： 通过与Brendon Schenecker的采访，讨论数字广告对非营利组织的重要性及可用选项，学习有效的数字市场推广形式、目标受众选择及广告指标，介绍Google AdWords及Facebook广告的起步技巧，附带相关工具和资源。 4. **筹款工具和技巧**： 通过与Melanie Marie Boyer的采访，探讨筹款策略与工具，包括资助研究、捐赠者沟通与管理系统、众筹及吸引新捐赠者的技巧，附带相关资源。 5. **数据收集与分析**： 讨论数据的概念、基本术语、数据来源及对组织重要的指标，如何用数据讲述故事，开始数据库及数据收集的实践，并探讨如何利用数据促进团队有效运作和内部参与，附带相关资源。 6. **CRM系统**： 探讨什么是CRM系统及其必要性，学习如何选择平台、定义使用方式及信息收集，实施最佳实践以使过渡更加顺利有效，附带相关资源。 该课程不仅包括视频学习，还提供超过120页的笔记和活动，旨在指导实现过程并帮助非营利组织达成目标。如果您希望了解更多内容，欢迎前往Coursera查看课程。
This six-part series is designed to help nonprofits understand and effectively use digital tools and techniques for fundraising and marketing. The series covers a broad range of topics, including social media, email, digital advertising, fundraising, data, and customer relationship management (CRM). The goal is to equip nonprofits with the knowledge and tools to maximize their digital marketing efforts and increase their fundraising success. The series provides practical advice and best practices from experienced nonprofit professionals, as well as case studies and resources to help nonprofits stay ahead of the curve.In addition to course videos you'll receive over 120 pages of notes and activities! Each section is designed to help guide your implementation process.In this course, we'll cover a wide range of topics related to technology for nonprofits. At the end of this course you will have a technology and communications plan as well as the tools and knowledge to implement them.This course is designed for nonprofit professionals who want to learn how to use technology to better reach their goals, work more efficiently, and attract new funding.We'll provide hands-on exercises and real-world examples to help you get the most out of the course. If you're interested in learning more, please check out the course on Udemy today. I look forward to helping you reach your nonprofit goals.Social Media:In this class we will discuss why social media is important to your mission. You'll learn about choosing platforms, tools to create your posts, how to create a social media plan, and about social media analytics- so you'll know if it's working! Don't forget to check out the Notes and Activity download and the included social media content calendar.Email Marketing:In this interview with Dr. Brittany McDonald, Executive Director of Uptown Partners of Pittsburgh we discuss why email marketing is important for nonprofits. We also discuss email marketing platforms, who you should be emailing, how to build a list, content and frequency, and analytics for email marketing. Don't forget to check out the Notes and Activity download and the included email marketing calendar.Digital Advertising:In this interview with Brendon Schenecker, Founder and CEO of SB Marketing we discuss why digital advertising is important for nonprofits, what options exist (including FREE options), and how to get started. You'll learn about the most effective forms of digital marketing, how to choose demographics and target audiences, retargeting, and digital advertising metrics. We will give you an introduction to Google AdWords and discuss how to get started with Facebook ads.Don't forget to check out the Notes and Activity download, it's full of tools and resources for further learning.Fundraising Tools and Techniques:In this interview with Melanie Marie Boyer, Executive Director of the Pittsburgh Metropolitan Area Hispanic Chamber of Commerce we discuss fundraising strategies and tools including grant research, donor communications and donor management systems, introduce you to crowdfunding, and give tips on how to attract new donors.Don't forget to check out the Notes and Activity download, it's full of tools and resources for further learning.Data Collection and Analysis:In this class we discuss what data is, what terminology you need to know, and where to find data. We also discuss metrics that are important for your organization, how to tell your story with data, and get started with databases and data collection. The discussion is rounded out with suggestions on how to use data to foster effective teams and engagement within your organization.Don't forget to check out the Notes and Activity download, it's full of tools and resources for further learning.CRM Systems:In this class we discuss what a CRM is and why you need it. You'll learn how to choose a platform, define how you will use it, and identify what information you will collect. You'll also learn implementation best practices to make the transition smoother and more productive for your team.Don't forget to check out the Notes and Activity download, it's full of tools and resources for further learning.
