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所在平台: Udemy |
课程主页: https://www.udemy.com/course/technology-for-airlines/
课程评论：没有评论
**课程名称：** 航空业技术：生态系统新视角 **课程概述：** 本课程深入探讨了服务旅游市场的科技公司，并着力发掘其中的机遇。从20世纪60年代最早的计算机订票系统（CRS）开始，航空业就与科技领域紧密相连，远早于互联网的出现。随着智能手机的普及，旅游业正积极寻求能够颠覆数十亿航空旅客购物、预订、登机和飞行体验的下一个重大创新。 课程将沿着**乘客旅程**的各个环节，分析不同触点上的互动，并深入理解用户的需求。我们将介绍旅程中各个关键环节的**主要参与者**，并揭示当前产品和服务中的**重大 Gaps（不足）**。 * **第一部分** 将审视一家典型航空公司的**IT 架构**。 * **第二部分** 将扩展视野至**乘客旅程**，并阐释为何航空公司难以完全掌控与乘客的关系。 * **第三部分** 将聚焦于**航空产品本身**，探讨技术如何对其进行改进。 **目标受众：** 本课程适合**创业者**以及对航空业和科技领域都感兴趣的任何人。 **平台：** Coursera
"What tech companies serve the travel market?" "What are the gaps and opportunities?" The airline industry is tied to the technology sector since the first Computerised Reservation System (CRS) in the 1960s, a long time before the Internet. With more and more people owning smartphones, the travel industry is looking for the next big idea which will change the way a billion air travellers shop, book, board and fly every year! The course will go through the Passenger Journey and the different touch points to analyse the interaction and understand the needs. The course presents big players in each step of the journey and reveals major gaps in the offering. The first part of the course looks at the IT Landscape of a typical airline. The second section expands the view to the Passenger Journey and explains why airlines cannot own the relationship. The third part focuses on the airline product and how technology improves it. This is a course for entrepreneurs and anyone interested in both airlines and technology. Join the latest of the Airline Business Courses on Udemy!
