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所在平台: Udemy |
课程主页: https://www.udemy.com/course/tech-product-marketing/
课程评论：没有评论
课程名称：科技产品营销精要指南 概述：欢迎来到《科技产品营销精要指南》！我是Efrat Shalem，一位具有影响力的创业者，同时也是高科技领域的资深营销与产品专家，拥有超过十年的经验。在这门大师课中，您将从我的职业历程中获得洞见，学习行业秘密，并掌握那些在科技产品营销中被证明为游戏规则改变者的工具。无论您是初学者、希望提升工作流程的科技产品营销经理、希望在高科技团队中引入PMM角色的人员，还是想推广自己创业项目的企业家，或者是考虑招聘的科技业务领导者，这门课程都为您量身定制。在课程结束时，您将免费获得最终的科技产品营销工具包，其中包括100多份精心制作的可自定义幻灯片、模板和工作表，您可以根据自己的职业需求下载和修改！在这门全面的课程中，您将深入探讨科技产品营销的动态领域。我们将从坚实的基础开始，了解科技营销和科技产品营销的真正含义。然后，我们将通过对市场研究到销售赋能的科技PMM职责的详细概述，进行实际应用探讨。接下来，我们将处理领域中的常见争议，包括定价、内容开发等，并提供切实可行的解决方案。最后，我们将定义B2C和B2B科技产品营销经理的角色及其必备特质，并总结出指导您产品营销之路的重要见解。 课程优势： - 最全面但紧凑的科技产品营销在线课程 - 讲师拥有十年高科技领域的营销、产品管理和创业经验 - 提供来自B2C和B2B科技行业的真实案例和洞见 - 包含领先科技公司的实际PMM面试任务 - 提供终极科技PMM工具包：为科技产品营销专业人士量身定制的100多份精心制作的可自定义幻灯片、模板和工作表 加入我们，揭示产品营销的本质及其在新兴初创企业和创新科技机构中的关键角色，学习如何成功推出产品、最大化投资回报率，并在高科技行业中崭露头角！
Welcome to The Compact Guide To Tech Product Marketing!I'm Efrat Shalem, an impact entrepreneur and a seasoned marketing and product specialist with over a decade of experience in high-tech. Throughout this masterclass, you'll gain insights from my professional journey, learn the secrets of the trade, and equip yourself with tools that have proven to be game-changers in the world of tech product marketing.Whether you're a budding tech product marketer, a tech PMM seeking to enhance your workflow, someone wishing to introduce the PMM role to a high-tech team, an entrepreneur looking to promote your venture, or a tech business leader contemplating a hire - this course is designed for you, and at the end of it, you'll get The Ultimate Tech Product Marketing Toolkit for FREE - where 100+ meticulously crafted, customizable slides, templates, and worksheets will be available to download and modify according to your professional needs!In this comprehensive course, you'll embark on a deep exploration of the dynamic realm of tech product marketing. We'll start with a solid foundation, understanding what tech marketing and tech product marketing truly entail. Then, we'll dive into real-world applications with a detailed overview of tech PMM responsibilities, from market research to sales enablement. Next, we'll tackle common disputes in the field, addressing pricing, content development, and more, and offer practical solutions. Then, we'll define the role of B2C and B2B tech product marketing managers and the essential traits they possess. Finally, we'll wrap it up with vital insights to guide you on your exciting product marketing path.Unmatched Course AdvantagesThe most comprehensive yet compact tech product marketing-focused online course Instructor with a decade of marketing, product management, and entrepreneurship experience in high-techReal-world examples and insights from the B2C and B2B tech industriesReal-life PMM job interview assignments from leading tech companiesThe Ultimate Tech PMM Toolkit - a treasure trove of 100+ meticulously crafted, customizable slides, templates, and worksheets tailored for tech product marketing professionalsDive in to uncover the essence of product marketing and its pivotal role in emerging startups and innovative tech enterprises, learn how to nail product launches, maximize return on investment, and make your mark in the high-tech industry!
