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所在平台: Udemy |
课程主页: https://www.udemy.com/course/tca-sales/
课程评论：没有评论
课程名称：会议销售策略 概述：赢得赞助和与会者销售是您会议商业成功的基础。本课程专注于关键收入来源——赞助和与会者收入，通过逐步指导您销售过程中的每一个环节，为您的成功奠定基础。您将学习如何找到最有价值的线索，如何与竞争对手进行基准对比，以及如何制定自己的定价策略。在定义了一些关键产品之后，我们将审视如何将这些产品有效地定位于潜在客户，并如何进行提案推介。最后，通过有效管理您的潜在客户和前景，建立成功的基础。掌握您的销售漏斗并创建一个坚实的销售渠道，您将最大化成果并优化努力。课程还包括一个示例销售渠道和额外文档。 课程大纲： 1. 赢得赞助和与会者销售 2. 会议销售入门 3. 创建引人注目的赞助方案 4. 线索生成和管道管理 5. 提案 - 显示您的独特卖点 6. 销售与会者通行证 您将获得可下载的额外材料，课程完成后还将颁发证书。该课程包括五节单独讲座和1小时的点播视频，同时可下载附加文档和模板。还有其他相关课程，涵盖会议营销、运营、制作和财务等方面。
Winning Sponsorship and Delegate Sales sets the basis for the commercial success of your conference. Focusing on the key revenue sources - sponsorship and delegate income - this course will set you up for success by walking you through every step of the sales process.Learn where to find the most valuable leads, how to benchmark yourself with the competition and how to develop your own pricing strategy. After defining some key products we will review how to position them with your potential customers and how to pitch your proposal.Last but not least, create the basis for your success by properly managing your leads and prospects. By mastering your pipeline and creating a solid sales funnel you will maximise your results and optimise your efforts.This course includes a sample pipeline and additional documentation.Course Curriculum:Winning Sponsorship and Delegate SalesIntroduction to conference salesCreating compelling sponsorship packagesLead generation and pipeline managementThe pitch - positioning your unique selling pointsSelling delegate passesDownloadable bonus materialA course certificate will be issued to all who successfully complete the course.This course includes five individual lectures and 1 hour of on-demand videos. Additional documentation and templates are also available for download. Additional courses are available and will cover conference marketing, operations, production and finance.
