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所在平台: Udemy |
课程主页: https://www.udemy.com/course/tca-marketing/
课程评论：没有评论
课程名称：创建有效的会议营销策略 课程概述：该课程旨在帮助您最大限度地扩大会议的覆盖面和投资回报率。您将学习营销基础知识，了解各种营销渠道，并掌握如何为目标受众创建合适的内容。同时，您还将学习如何管理自己的营销计划和预算。有效的会议营销对于吸引合适的代表和赞助商至关重要，但推广会议可能会复杂而棘手，因此本课程重点关注一些基本的成功因素，如内容创建和战略规划。 在本课程中，您将了解多种重要的营销渠道，并学习如何最佳利用这些渠道。此外，您还将学习如何根据不同的目标群体和渠道撰写和创建内容。通过制定营销计划和预算，您将为成功的推广活动打下基础，同时保持目标和支出在掌控之中。课程中还将提供实用的技巧，帮助您免费提高可见性和创建意识。 课程内容包括40多分钟的随需视频、可下载的营销计划模板以及其他额外材料。还有其他相关课程将涵盖会议运营、销售、制作和财务等内容。
Creating Effective Conference Marketing Strategies will help you to maximise the reach - and ROI - for your conference. Learn marketing basics, understand the different marketing channels and get to know how to create the right content for your audience. You will also learn how to manage your own marketing plan and budget.Marketing your conference is key to attracting the right delegates and sponsors. Promoting your conference can be complex and tricky, so this course focuses on some of the basic success factors such as content creation and strategic planning.Creating Effective Conference Marketing Strategies will introduce you to a number of important marketing channels and teach you how to best used them. You will also learn how to write and create content for different target groups and channels.By creating a marketing plan and a marketing budget, you will learn how to lay the basis for a successful campaign while keeping your goals - and spending in mind. Useful tips and tricks will also show you how you can generate visibility and create awareness for free.This course includes over 40 minutes of on-demand videos, a downloadable marketing plan template and additional materials. Additional courses are available and will cover conference operations, sales, production and finance.
