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所在平台: Udemy |
课程主页: https://www.udemy.com/course/targetaudience/
课程评论：没有评论
**课程名称：** 目标内部受众与利益相关者：自信沟通 **课程概述：** 本课程旨在帮助您打破组织内部的沟通壁垒，提升您的沟通技巧，在工作中脱颖而出，并改变您对公司内部受众的看法。课程将重点讲解如何利用信息识别和定义组织内的个人和群体，以便在制定业务或沟通策略时能更有效地**目标**他们。 **核心内容：** 课程将深入探讨用于目标内部受众的三大类信息： 1. **Firmographics (组织信息)：** 课程将介绍五种基于组织标准的审视员工的方式。 2. **Demographics (人口统计学信息)：** 课程将涵盖十一种不同的人口统计学标准。 3. **Psychographics (心理统计学信息)：** 课程将探讨六种了解内部受众的心理统计学方法。 **交付方式：** 本课程是入门级课程，面向商业专业人士、传播人员、应届毕业生和学生。课程结合了动画视频和演示幻灯片，共包含五个章节，预计耗时约1小时。 **学习成果：** 完成本课程后，您将能够： * 改进您在组织内的沟通工作。 * 明确需要沟通的对象以及如何最有效地触达这些**目标**受众。 * 基于目标受众帮助领导者做出战略决策。 * 发现并聚焦对您的组织最重要的**目标**受众。 **实践应用：** 课程提供一份**目标**受众检查清单，帮助您立即付诸实践，指导您为每个**目标**受众创建个人资料。
Welcome to the business course "Target Internal Audiences & Stakeholders With Confidence" Do you want to break through communication barriers within your organization? Then this is the course for you. It will help you build your communications skills, stand out at work, and transform the way you look at the audiences inside your company. Topics This course is about the kinds of information you can use to identify and define the people and groups inside your organization. Once you identify those audiences, you will be able to target them as part of your next business or communications strategy. In this course, you will learn about three main categories of information: firmographics, demographics, and psychographics. After learning the basics about each category, you will discover more about them in detail. The course will review five ways to look at your workforce using firmographic criteria, 11 different types of demographic criteria, and six ways to get to know your internal audiences using psychographics Delivery This is an introductory course intended for business professionals, communicators, recent graduates, and students. The course is delivered as a combination of animated video and presentation slides. It includes five sections and will take approximately 1 hour to complete. Outcomes By the end of this course, you will be able to: improve your organizational communications efforts,figure out who you need to communicate with and how best to reach those target audiences,help leaders make strategic decisions based on their intended audience, andfind and focus on the target audiences most important to your organization. Practical Application If you want to take immediate action following the course, you will be able to download an audience checklist that will help you get started. This checklist will guide you through the process of creating a profile for each of your target audiences.
