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所在平台: Udemy |
课程主页: https://www.udemy.com/course/tapping-into-the-power-of-inspired-marketing/
课程评论：没有评论
课程名称：激发营销的力量 课程概述：你是否厌倦了那些感觉操控性的营销？是否感到要让营销有效就必须说服或操控别人？是否对那些被告知要使用紧迫感和虚假稀缺之类的心理战术以促使购买感到厌烦？如果这些让你感觉不诚信，让你想要完全避免营销，那你并不是一个人。或许你也经历过……无止境地追赶最新的营销趋势；做一些你认为必须做的营销，却发现根本无效；挣扎于撰写营销文案；或者感到必须使用社交媒体、视频、Facebook Live等你其实并不喜欢的营销活动。 我是Debbie LaChusa，一名长期从事营销工作的专业人士。拥有营销学位后，我在广告公司工作了13年，并曾担任一家国际非营利组织的市场副总裁，推广我热爱的健身事业。在过去20多年中，我还经营着自己的营销辅导、咨询和培训业务。然而，几年前，我几乎放弃了这个行业，因为我所学的在线营销策略感觉过于操控且不诚信。 我意识到，在接受这些操控性营销策略之前，我已经在营销上取得了成功。我想向你介绍一种我称之为“激发营销”的方式。在本课程中，你将学习： - 激发营销、激发创意及跟随灵感的含义 - 激发营销与传统营销（或往往让人感到强势的营销）之间的区别 - 激发营销的循环：帮助你在业务中利用激发营销的六个步骤 - 营销的动机与意图如何能带来重大差异 - 激发目标营销的概念及其在业务中的应用 - 如何使用激发文案技巧撰写完美的营销文案 - 利用“营销文案树”帮助你更轻松地撰写文案 - 将传统营销策略转变为激发营销策略 - 应用激发营销策略和战术 - 如何利用激发销售的概念改变你对销售服务的看法 如果你准备好学习一种既让人感觉良好又有效的新营销方式，欢迎加入本课程！
Do you hate marketing that feels manipulative?Are you tired of feeling like your marketing has to persuade or manipulate people if it's going to be effective?Are you sick of being told to use psychological tactics like urgency and fake scarcity to get people to buy?Does it feel out of integrity and make you want to avoid marketing all together?Or, maybe you find yourself...Getting overwhelmed trying to keep up with all the latest marketing trends.Doing what you think you need to do to market yourself, only to find it doesn't work.Struggling with writing marketing copyOr feeling like you have to use social media, video, Facebook Live, or other marketing activities you really don't like doing.I'm here to tell you there is another way. Hi, my name is Debbie LaChusa. I guess you could say I'm a marketer by trade. After getting a college degree in marketing, I spent 13 years working in advertising agencies (marketing and advertising every imaginable product and service) and as a vice president of marketing for an international non-profit organization (where I got to market fitness, one of my personal passions).I've also run my own marketing coaching, consulting, and training business for more than 20 years.And, I almost left that business because of marketing.A few years ago I almost walked away from my marketing business (including my online course business) because the online marketing strategies I was being taught, and that I thought I had to use in order to be successful, felt so manipulative and out of integrity. I got to the point I just wasn't willing to do it anymore.That's when I realized I had been successful in marketing for many years before learning those manipulative marketing strategies. I'd like to introduce you to something I call Inspired Marketing.In this course you'll learn:What I mean by Inspired Marketing, Inspired Ideas, and Following InspirationThe differences between Inspired Marketing and Traditional Marketing (or what often feels like Pushy Marketing)The Circle of Inspired Marketing: 6 steps to help you tap into the power of inspired marketing for your businessHow the motivation and intention behind your marketing can make all the differenceWhat Inspired Target Marketing is and how to use it in your businessHow to use Inspired Copywriting to write the perfect copy to market your programs and servicesHow to use something I call The Marketing Copy Tree to help you write copy more easilyHow to transform Traditional Marketing Strategies into Inspired Marketing Strategies How to use Inspired Marketing Strategies and TacticsHow using the concept of Inspired Selling can totally transform how you feel about selling your servicesIf you're ready to learn a new way to market your business.a way that feels good AND works, please join me in this course!
