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所在平台: Udemy |
课程主页: https://www.udemy.com/course/tableau-for-marketing/
课程评论：没有评论
课程名称：商业分析与营销中的Tableau 课程概述：您是否希望分析营销数据？通过Tableau可视化营销数据将带来颠覆性的变化。这项技能将推动您的职业发展。在本课程中，您将学习到：营销领域中重要的关键绩效指标（KPI）；如何可视化这些KPI；如何创建人口统计仪表板；如何分析电子邮件营销数据；以及如何量化广告活动的影响。此外，您将学习如何使用Tableau分析营销数据。 课程将涵盖三个案例研究： 1. 数据驱动的买家角色 2. 电子邮件营销分析 3. 促销影响分析 在这三个案例研究中，我们将构建数据可视化，揭示至关重要的趋势。 课程内容与概述：本课程将深入探讨如何将Tableau应用于营销数据。营销领域的数据来源广泛，能够整合这些数据源将使您在竞争中占据优势。案例研究将为您提供一个真实的商业环境，以学习Tableau及数据可视化如何成为发掘有用洞察的强大工具。我认为不仅要解释理论，还要创造一个环境，让学生能够应用所学的理论。 完成本课程后，您将具备研究营销数据和发现有趣趋势的能力。揭示这些趋势是创建“数据驱动”营销团队的第一步，接下来的步骤是利用从这些趋势中获取的洞察，构建更好的营销活动。 您将学到的内容： - 如何利用Tableau解决实际问题 - 使用Tableau构建数据驱动的买家角色 - 使用Tableau分析电子邮件营销数据 - 使用Tableau量化营销活动的影响
Do you have the desire to analyze marketing data?Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.In this course you will learn:What KPIs are important in the marketing spaceHow to visualize these KPIsHow to create a demographic dashboardHow analyze email marketing dataHow to quantify the impact of an ad campaignUse Tableau to Analyze Marketing DataThe three case studies in the course are:Data Informed Buyer PersonaEmail Marketing AnalysisPromotion Impact AnalysisIn these three case studies we will build out data visualizations that will uncover the key trends that matter.Content and OverviewIn this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a "Data Informed" marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.What You Will Learn-How to leverage Tableau to solve real world problems-Build a data driven buyer persona using Tableau-Analyze Email Marketing data with Tableau-Quantify the Impact of a Marketing Campaign with Tableau
