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所在平台: Udemy |
课程主页: https://www.udemy.com/course/surpassing-your-kickstarter-goals/
课程评论：没有评论
“超越你的Kickstarter目标”课程是一门由成功众筹者Richard Haberkern教授的实用指南，旨在帮助学员超越Kickstarter的筹款目标。课程涵盖了从项目发起前的准备到上线后的推广的方方面面，为学习者提供了宝贵的内部见解和实操技巧。 **课程核心内容包括：** * **目标设定与心理学：** 学习如何设定一个能激励支持者并增加成功几率的现实目标，并理解目标金额如何影响支持者的决策，以及如何让支持者渴望成为项目成功的一部分。 * **奖励设计与定价：** 掌握如何正确设置众筹档位，设计能吸引更多支持者和获得更高回报的奖励，并学习如何为支持者提供有价值奖励的定价策略。 * **视频制作与内容呈现：** 提供拍摄引人入胜的视频的技巧和脚本指南，以及如何构思和布局你的众筹页面，包括分享项目历史和故事的重要性。 * **推广与营销策略：** 教授如何利用博客、社交媒体、网站推介等多种渠道为项目带来流量，并深入探讨病毒式营销和其他能促成成功的效果营销方法。 * **数据分析与项目跟踪：** 指导学员如何分析实际成本以确保奖励交付，利用Kickstarter仪表盘和网站统计数据来最大化流量和跟踪项目成功进程，并运用简单的数学方法来预测目标达成情况。 * **关键时期把握：** 强调项目上线初期几天对最终结果的关键影响，并提供应对策略。 这门课程适合那些认真对待众筹并希望在Kickstarter上获得成功的项目发起人。它提供了一个由经验丰富的众筹者提供的“操作手册”，传授了每日都在实践中的众筹和网络营销的内部知识。
Get the inside secrets to zipping past your goal!With a number of successful and highly funded campaigns and over $250,000.00 raised, Richard Haberkern offers an insider's perspective on achieving highly successful funding goals. This course also includes the best practices for project creators, and analyzes some of the pitfalls that campaign creators may encounter on the road to success.In this course you will learn: How to properly setup pledge levels. Tricks to entice more pledgers and higher backer rewards. Pricing pledge levels to guarantee that bakers receive their rewards. How your goal amount affects backers' decisions. The psychology behind the goal. Making backers want to be a part of your success. Setting a realistic goal to increase the chance of a project's success. Technical tips and scripting guidelines to shooting an engaging video. How to analyze the actual costs involved in delivering your rewards. Good practices for laying out your campaign. The importance of sharing your project's history and story with the community. Using blogs, social media, and other websites that lead to a successfully funded project. Viral Marketing and other methods that lead to successfully funded projects. Using individual website and blog statistics to maximize the traffic driven to your campaign. How to utilize the kickstarter dashboard to track the course of your project's success. How to utilize metrics to track the course of your project's success. Simple math that you can do to estimate where your project's goal is headed. How the first few days after launch will determine your project's outcome. And much more! This course is designed for those serious about crowd funding and raising money on Kickstarter. It is a how-to-guide from a successful Kickstarter project creator. Gain inside knowledge from someone who is raising money via crowd funding and internet marketing every day!
