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所在平台: Udemy |
课程主页: https://www.udemy.com/course/surf-the-marketing-for-videogames/
课程评论：没有评论
课程名称：视频游戏市场营销基础 课程概述：你有没有想过，为什么有些游戏像《Among Us》一样风靡一时，而其他游戏却像你中学时的作业那样消失得无影无踪？欢迎来到《视频游戏市场营销基础》课程，这是你避免成为无人玩的失败作品（或更糟糕的评价）的唯一课程。无论是独立开发者、小型工作室，还是想要像专业人士一样推广自己游戏的人，这门课程都将教你如何将你的创意变成文化现象——或者至少变成一些人愿意下载的游戏。 学习内容： 1. 市场营销是什么，为什么你应该在乎？ - 以简单易懂的方式解释市场营销基础知识。 - 为什么在Twitter上喊“买我的游戏！”不是一种有效策略（剧透：这并不奏效）。 2. 针对游戏的市场营销基础： - 学习如何市场推广你的游戏，而不仅仅是另一个通用标题。 - 了解当前趋势，如何在市场营销浪潮中顺利前行。 3. 品牌塑造：不要跳过这部分（真的，别跳过）： - 为什么你的游戏需要个性——因为乏味的游戏就是死游戏。 - 如何为你的工作室创建价值，而不是像公司人力资源手册那样乏味。 4. 撰写引人关注的内容： - 学习撰写玩家不会直接滚动过去的内容。 - 确定在哪里发布（博客、推文或TikTok），以接触你的玩家。 5. 像摇滚明星一样推介： - 掌握让出版商、影响者和玩家说“停下，拿我的钱！”的艺术。 - 通过分析《Gloomwood》和《Hitman 3》等热门游戏的预告片进行学习。 6. 影响者和博客：值得一试吗？（提示：值得）： - 如何让你的游戏出现在能够影响其成败的人面前（咳，影响者）。 - 如何将评论从“meh”转变为“OMG这太棒了”。 7. 你的网站不必很糟糕： - 制作一个看起来像你在乎的网站（即使你是用泡面钱经营）。 - 分析游戏网站（《Undertale》、《Hitman 3》），教你如何复制优秀之处。 8. 实际练习：也就是，做好准备动手： - 卷起袖子，真正进行市场营销。我们会提供指导（比喻）。 - 带着可以带回团队、猫咪或者任何经营你独立工作室的人的游戏计划离开。 适合人群： - 不想耗费多年在游戏上，却没人注意的游戏开发者。 - 准备在不牺牲灵魂的情况下营销自己游戏的独立工作室。 - 想学习如何更好推广自己的任何人。 最终目标：完成本课程后，你将掌握有效的市场营销策略。不论是因你的创意天赋而走红，还是因你灵活应对混乱而获利（你好，《山羊模拟器》），你的软件公司将具备蓬勃发展的工具。准备好快速从“谁？”转变为“哇！”吧。 P.S. 市场营销就是你的新副业。让我们一起让它变得有趣。
Ever wonder how some games take off like Among Us and others disappear like your homework in middle school? Welcome to Marketing Basics for Video Games, the only course you'll need to avoid being the next flop no one plays (or worse…reviews). Perfect for indie devs, small studios, or anyone looking to market their game like a pro, this course will teach you how to turn your idea into a cultural phenomenon-or at least something people actually download.What You'll Learn:What is Marketing and Why Should You Care?Marketing basics…explained in non-boring human language.Why shouting "Buy my game!" on Twitter isn't a strategy (spoiler: it doesn't work).Gaming-Specific Marketing 101:Learn how to market your game-not just another generic title.What's trending now and how to ride the marketing wave without drowning.Branding: Don't Skip This (Seriously, Don't):Why your game needs a personality-because a boring game is a dead game.How to create values for your studio without sounding like a corporate HR manual.Writing Words That People Actually Read:Learn to write content that players don't scroll past.Blogs, tweets, or TikToks? Where should you be lurking to reach your players?How to Pitch Like a Rockstar:Master the art of making publishers, influencers, and players say, "Shut up and take my money!"Watch and learn from trailer breakdowns of hits like Gloomwood and Hitman 3 (because who doesn't love a good trailer?).Influencers and Blogs: Should You Bother? (Hint: Yes):How to get your game in front of the people who make or break it (cough influencers).Turning reviews from "meh" to "OMG this is amazing."Your Website Doesn't Have to Suck:Make a site that looks like you care (even if you're running on ramen money).We'll analyze gaming websites (Undertale, Hitman 3) and teach you how to copy the good stuff.Practical Exercises: AKA Do the Thing:Roll up your sleeves and actually do marketing. We'll hold your hand. (Metaphorically.)Leave with a game plan you can take to your team, your cat, or whoever is running your indie studio.Who This Course is For:Game devs who don't want to spend years on a game just for nobody to notice it.Indie studios ready to market their games without selling their souls.People who just want to learn how to not suck at promoting stuff.The Ultimate Goal: You'll leave this course knowing how to craft a marketing strategy that works. Whether you're going viral for your creative genius or because you cleverly leaned into chaos (hi, Goat Simulator), your software house will have the tools to thrive. Get ready to go from "Who?" to "Whoa!" in no time.P.S. Marketing is your new side quest. Let's make it fun.
