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所在平台: Udemy |
课程主页: https://www.udemy.com/course/successfullysellingtoadagencies/
课程评论：没有评论
课程名称：销售 - 如何向广告公司销售 - 专业指南 课程概述： 本课程由伦敦顶级制作公司之一提供，旨在帮助您快速增长您的产品或服务销售，特别是针对价值210亿英镑（英国）和4800亿美元（美国）的广告行业。通过学习如何销售给广告公司，您不仅能够促进自身业务的发展，还能进一步打入大品牌企业，因为所有大品牌公司都依赖广告公司来执行其广告活动。 课程介绍： 本课程是针对如何赢得顶级品牌广告公司业务的专业指南，主要讨论向广告公司销售创意服务（如电视广告）的策略。无论您希望出售哪种创意服务，课程中所涉及的原则和流程都可以适用。您将学习到如何调整信息以适应您的服务或产品，并深入了解广告公司如何采购服务和其运作方式。课程将消除您的风险，我们将提供成功的工作模型，因此您只需应用该模型并付诸行动，以快速收回您在课程投资上的成本。 课程内容包括： - 广告公司的运作方式 - 他们的购买动机及决策流程 - 如何促使广告公司购买您的服务 - 各种赢得业务的策略 - 避免陷阱以确保成功 授课讲师包括： - Angelique Rodrigues：创意制作人、课程共同作者及讲师 - Mitchell Brown：首席电影制作人及课程共同作者 - Dave Irving：数字营销负责人及课程共同作者 - Zah Ahmad：电影导演及课程共同作者 这门课程是前所未有的终极内部指南，一旦您了解了内幕运作方式，您将发现整个过程容易得多。
‘Learn from one of London's top production companies' If you have a product or service you are selling and you want to grow fast, one of the quickest ways to grow is by selling to agencies. That's what we're here to show you using our tried and tested system; how to sell to this industry that is worth £21 Billion in the UK and $48 Billion in the USA alone. Agencies are also the gateway to selling to big brand businesses, because all big brand companies use agencies to run their advertising campaigns. Introduction to the course: This course is a professional guide on how to win business with top brand agencies. It discusses selling creative services to agencies such as TV Commercials, but the same principles and processes apply irrespective of what creative services you are trying to sell to an agency. You should be able to adapt the information in this video to your service or product, and gain insights in to how agencies buy services and how they work. The course takes out all the risk. We will actually be giving you our working model for success. So all you need to do to quickly recoup the cost of your investment in this course is to apply the model and take action. Using our step by step system we'll guide you through the process of understanding how and why agencies buy services and how they make their decisions so you can win that business too. Nothing like this has ever been created before - it is the definitive insiders guide. Once you know from an insider how things work, you'll find the whole process a lot easier to navigate through. So what will we be covering? How ad agencies workHow and why they buy - what are their decision making processesWhat you need to do in order for agencies to buy your servicesWe cover the various strategies you can use to win businessWhat pitfalls to avoid to ensure your success ABOUT YOUR INSTRUCTORS: Angelique Rodrigues Creative Producer, Course Co-Author and Presenter Mitchell Brown Principle Filmmaker and Course Co-Author Dave Irving Head of Digital Marketing, and Course Co-Author Zah Ahmad Film Director, Course Co - Author
