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所在平台: Udemy |
课程主页: https://www.udemy.com/course/successful-start-to-content-marketing/
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课程名称：内容营销成功起步 概述：内容营销的定义相当简单：这是一个在线发布书面和视觉材料的过程，旨在吸引更多的潜在客户。这些内容可以包括博客文章、网页、电子书、信息图、视频等。然而，内容营销并不仅仅是发布一小段薄弱的内容然后希望人们能够找到它。它是关于为了吸引目标受众而有目的地定制你的页面、视频、电子书和帖子，以便他们以自然的方式找到你，而不是以干扰的方式。 如今，外部营销策略（或打断你的受众的任何东西）在共鸣和转化受众方面不如以往有效。你的内容需要以一种自然的方式触及受众，一个常见的方法是为你的内容创造一个叙事——或者讲述一个故事。通过这样做，你的内容将显得更加真实、吸引人，并且更符合你的受众需求。 内容营销的过程包括计划、创建、分发、分享和通过社交媒体、博客、网站、播客、应用程序、新闻稿、印刷出版物等渠道发布内容。目标是接触到目标受众，提高品牌认知度、销售额、参与度和忠诚度。 内容营销的重要性在于： - 教育潜在客户关于你所提供的产品和服务 - 提高转化率 - 建立客户与企业之间的关系，从而增强客户忠诚度 - 向受众展示你的产品和服务如何解决他们的挑战 - 在品牌周围创造社区感 内容营销的类型多种多样，以下是一些最常见的类型，可供你在策略中选择和融合。
Content MarketingThe definition of content marketing is simple: It's the process of publishing written and visual material online with the purpose of attracting more leads to your business. These can include blog posts, pages, ebooks, infographics, videos, and more.However, content marketing is not just publishing a thin piece of content and hoping people will find it. It's about purposefully tailoring your pages, videos, ebooks, and posts to your target audience so that they find you the inbound way rather than the outbound way.Today, outbound marketing strategies (or anything that interrupts your audience members) aren't as effective at resonating with and converting audience members as they once were.Today, your content needs to reach your audience in a way that feels natural (a.k.a. inbound). A common way of doing this is by creating a narrative for your content - or telling a story. In doing so, your content will feel more authentic, engaging, and tailored to your audience.So, what defines content marketing anyway?What is content marketing?Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.Why is content marketing important?Educate your leads and prospects about the products and services you offerBoost conversionsBuild relationships between your customers and business that result in increased loyaltyShow your audience how your products and services solve their challengesCreate a sense of community around your brandNow let's look at the various types of content marketing.Types of Content MarketingThere are many types of content marketing that you may choose to incorporate in your strategy - here are some of the most common:
