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所在平台: Udemy |
课程主页: https://www.udemy.com/course/successful-international-companies-in-china/
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课程名称：在中国的成功国际公司 课程概述：本课程将介绍十家在中国成功的国际知名公司及在国际市场上受到认可的中国公司的成功商业模型。我们将探讨例如肯德基如何通过中国化的内外设计和传统中式菜谱实现成功；星巴克在中国的历史及其全球成功的原因，尤其如何吸引当代白领；宜家如何在中国克服价格挑战，实现“奢华低价”产品的市场适应；山姆会员店通过会员制吸引北京和深圳的富裕阶层；宝洁如何通过多品牌策略迎合不同客户的需求和购买力，并将“多品牌产品”转变为“一个品牌下的多种产品”；柯达在中国电影材料行业的并购及其在数码相机时代的破产；新东方作为中国学生出国留学的桥梁及其在美国上市的历程；百度作为中国的搜索引擎领导者，其点击付费争议及商业形象的修复；海尔如何探索细分市场，成为少数在美国建厂的中国公司，并获得国际认可的品牌名声。这些详细的数据支持将为有雄心的企业提供成功的商业经验，同时引导其了解中国这个当今世界最大市场的消费者文化、购买力及潜力。 通过学习本课程，您将意识到众多国际知名公司在中国找到了巨大的国际市场，例如山姆会员店在深圳的年收入曾排名国际收入第一，星巴克在中国的数量激增，还有联想成功并购IBM。您还可以在同一平台上发现我设计的更多精彩课程，比如“自主学习大学普通话”的六门课程，帮助您在数月内掌握三年的大学中文课程，节省36000美元的学费，以及商务中文课程。 授课教师为香港的 award-winning教授Hong Zeng, 她在美国一些著名大学教授中文已有16年，并拥有两项中文及比较语言文学的博士学位，出版过五本获得广泛好评的书籍，教授各级中文及文化课程，并专注于商务中文和中国商业。 不要错过这个课程！
This course will introduce the successful business models of ten world-renowned international companies in China and Chinese companies well-recognized in international market. For example, the Sinofication of KFC with its Chinese interior and exterior design, its recipe transformed by traditional Chinese food; The history of Starbucks and the reasons of its miraculous, worldwide success, and its appeal to the white collars of contemporary China; Ikea's adaptation to China by overcoming its price challenge in Chinese market and making itself the "luxurious low-cost" products; the attraction of Sam's club with its membership system for the wealthy class in Beijing and Shenzhen; P & G's multi-brand strategies that appeal to the different needs and purchasing power of customers, its education of Chinese customers about its products and its transformation from "multi-brand products" to "multi-products under one brand" in order to cater to both high and low-income customers; Kodak's industry-wide acquisition of Chinese film material industry under the support of Chinese government, and its bankruptcy in digital camera era; The Chinese training school "New Oriental" as the portal for Chinese students' studying abroad, its inspirational spirit and its entrance into stock market in America and law suit with ETS; Baidu as the Chinese google, the leading searching engine with its pay-per-click scandal and rectification of its business image; The Chinese electronic company Haier's exploration of niche market, as one of very few Chinese companies building factories in America, with products made in America, and won internationally recognized brand name. These detailed, data-supported account of the innovative business models of world-renowned international companies in China and Chinese companies in the world market can not only provide quintessential, proved successful business lessons to ambitious enterprises, but also lead them into the portal of China as the world's biggest market, supplier, and economic body of today-into its consumer culture, purchasing power and idiosyncrasy, as well as its far-from-being fully tapped potentiality international business. In one word, don't miss this course. After learning this course, you will realize that numerous world-renowned companies find one of the greatest international markets in China (for example, the annual revenue of Sam's Club in Shen Zhen was once ranked no. 1 in the club's international revenue; there are thousands of Starbucks now in China; and the Chinese company Lenovo was able to acquire IBM and successfully incorporate it). With this realization, you might want to learn my many well-designed courses in Chinese language and business Chinese published on this same platform: For example, the six-course sequence of College Mandarin Chinese on Your Own Curriculum that allows you to learn 3 years of standard college Chinese curriculum in just months and save you 36000 dollars of college tuition, and the Business Chinese course. The instructor is Professor Hong Zeng, award-winning professor of Chinese for 16 years at prestigious American colleges such as University of North Carolina, Chapel Hill, College of William and Mary, Swarthmore College; Carleton College and Hamline University. She has two PhDs in Chinese and comparative language and literature, and has taught Chinese language and cultural courses at all levels and published five well-endorsed books in America. She has also taught business Chinese and Chinese business.
