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所在平台: Udemy |
课程主页: https://www.udemy.com/course/successful-event-planning-and-management/
课程评论：没有评论
课程名称：成功的活动规划与管理 概述：本课程旨在为参与节日、年度城市庆典、博览会、农贸市场、艺术展览、专业会议、音乐会、私人活动、企业活动、社区活动、筹款晚会、体育赛事、游行和旅行特别活动规划、协调或管理的人士提供培训。成功的活动规划与管理将为您提供规划和管理高成功率活动所需的最重要技能的培训。具体而言，本课程讨论了赞助、供应商、志愿者、营销、运营和设计等与特别活动相关的内容。本课程将通过提供培训、资源和模板，帮助您启动或发展您的活动，让您作为一名受过教育的活动专业人士，成功地计划、管理和执行各类活动。 课程内容包括： - 提升赞助销售能力，通过学习如何进行赞助库存来增加赞助资金； - 了解撰写引人注目的、有针对性的赞助提案的技巧； - 精简供应商管理及申请流程与供应商的沟通渠道，以节省时间、金钱和资源； - 制定志愿者留存计划，使优秀的志愿者能够年复一年地回归； - 创建并执行高效的数字及印刷营销活动； - 学习品牌建设或重塑的基础，吸引更多参与者； - 学会运营管理，做好不可避免的应对准备； - 学会撰写商业计划书，将活动组织如同经营一项事业； - 定义活动的目的，撰写使命和愿景声明； - 在活动增长期间，通过制定战略计划来引导活动的发展。 随着活动策划领域的不断扩大，对熟练、经过培训和教育的专业活动策划人员的需求日益增长。本课程将为您提供成为行业专业人士所需的培训。想让您的活动脱颖而出？本课程提供了帮助您的活动超越他人的最佳技巧和秘诀！
*This is course is designed for those involved in the planning, coordination or management of Festivals, Annual City Celebrations, Fairs, Farmer's Markets, Expos, Art Exhibits, Professional Conferences, Concerts, Private Events, Events at an Event Center, Corporate Events, Community Events, Fundraisers/Galas, Sporting Events, Parades, and Traveling Special Events.* Successful Event Planning and Management will provide you with training on the most important skills needed to plan and manage highly successful events. Specifically, this course discusses Sponsorships, Vendors, Volunteers, Marketing, Operations & Design as it pertains to special events. This course is will benefit you by providing you with training, resources and templates that will help you launch or grow your event. Plan, Manage and Execute highly successful events as an educated events professional. Excel at sponsorship sales! Grow sponsorship funding by learning how to conduct a sponsorship inventoryLearn the trade secret to writing compelling and targeted sponsorship proposalsStreamline vendor management and the vendor application process Master communication channels with vendors to save you time, money & resourcesDevelop a volunteer retention programs to keep great volunteers coming back year after yearCreate then execute cost effective digital and print marketing campaigns for your event Learn the basics of branding or re-branding your event to attract attendeesBe prepared for the inevitable by learning to master operations managementSecure your event by learning to create effective contingency and risk management plans Organize your event like a business by learning to write a business plan for your event Define your events purpose by learning to write mission and vision statement Guide your event through times of growth by learning to organize a strategic plan for your event Get the training and resources you need to plan, manage and execute highly successful events! The field of event planning is growing and skilled, trained and educated professional event planners are needed to help events stand out. This course will give you the training you need to become a professional in the industry. Trying to make your event stand out? This course offers the best tips and tricks of the trade to help your event rise above the rest!
