|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/successful-b2b-trade-show-management-and-marketing/
课程评论：没有评论
课程名称：国际B2B贸易展管理 课程概述：您是否是一位生产商，却因为贸易商和进口商的利益而失去了大量利润？这是一个学习如何为您的产品/服务寻找更大利润市场的机会，并自信、专业地展示您的解决方案，从而在国际贸易展中吸引更多合适的合作伙伴的机会。您是否是一位希望提升团队在展会表现的销售或市场营销领导者？本课程专为管理层、销售和市场营销专业人士设计，将指导您如何研究、规划和成功执行贸易展参与项目，包括使用何种营销工具以及如何培训您的员工。如果您希望发展与国际贸易展参与相关的新技能，即使没有公司和产品在心中，也鼓励您挑选一家公司进行研究、规划和准备，寻找您认为适合该公司的市场，并利用您的工作为面试做准备。实践将帮助您增强信心，并依赖于新获得的技能。通过本课程的学习，您将能够研究新市场机会、规划并参与B2B贸易展、为活动制定营销策略以及培养在展会现场的正确行为。 课程内容： 1. 市场研究 - 学习如何通过调查竞争对手、当地生产商、市场上类似的解决方案、消费者和潜在客户来研究您想进入的市场。 2. B2B贸易展规划 - 规划是成功的关键！学习如何选择合适的展会、设定目标、选择团队、制定预算以及组织展位。 3. B2B贸易展沟通与营销计划 - 学习参与贸易展所需准备的沟通和宣传材料。 4. B2B贸易展销售团队 - 研究展会现场的团队商业行为，了解访客的特征分析。 注意：如果您是营销专家，包括市场研究、贸易展、沟通、宣传材料及业务发展策略等领域的专家，本课程可能不适合您。
Are you a producer deprived of a high percentage of profits for the benefit of traders and importers?This is a chance for you to learn how to find a more profitable market for your products/services and present your solutions with confidence and professionalism in order to attract more suitable partners on new markets by exhibiting in international trade shows.Are you a sales or marketing leader who want to improve your team's performance on the trade show floor?Designed for management, sales, and marketing professionals this course will walk you through how to research, plan and execute successfully a trade show participation project, what marketing tools to use, and how to train your staff.Are you someone who wants to develop new skills related to international trade show participation?If you are taking this course without having a company and a product in mind I encourage you to pick a company you would like to work for and do the research, planning, and preparing for a market you consider opportunistic for that company and later use your work to get an interview with them. Practicing will help you become confident and rely on your newly acquired skills.By the end of this course, you will be able to research new market opportunities, plan and participate in a B2B trade show, plan and prepare the marketing strategy for the event, develop the right behavior on the trade show floor.What does this course cover?Market Research - Learn how to research the market you want to enter by investigating competitors, local producers, similar solutions on the market, consumers, and potential customers.B2B Trade Show Planning - Planning is the key to success! Learn how to select the right trade show, set goals, select the team, create a budget, and organize the booth.B2B Trade Show Communication and Marketing Plan - Learn the communications and promotional materials you need to prepare for the Trade Show participation.B2B Trade Show Sales Team - Study the team business behavior on the trade show floor and learn about the visitors' profiling.This course is not for you if you are an expert in marketing: market research, trade shows, communication, promotional materials, and business development strategies.
