|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategy-in-30-minutes/
课程评论：没有评论
### 策略速成班：30分钟掌握核心要诀 本课程是为期30分钟的策略速成班，汇集了讲师30年的宝贵策略经验。课程旨在带领学员从零开始，经历一次愉悦且轻松的学习旅程，最终能够掌握策略制定的核心要素，并最终完成一份包含财务预测的商业计划。 **核心学习内容：** * **明确方向 (Direction):** 课程将引导学员深入了解策略制定的基本原理，即使是初学者也能轻松上手。 * **清晰框架 (Clarity):** 课程提供独家研发的“策略模板”，这是一个强大而简洁的工具，帮助学员快速理解并应用营销、创意和财务领域的关键逻辑，从而有效地构建自己的策略。 * **设定标杆 (Benchmarks):** 学员将学会如何快速分析任何品牌的策略，并从中汲取灵感。这些分析将以“策略模板”为基础，帮助学员理解他人策略的运作方式，并将其转化为自身发展的动力。 **学习模式：** 课程采用“挑战式”学习模式，通过一系列精心设计的简单挑战，确保学员步步为营，循序渐进。学员将专注于关键决策，并按照四大相互关联的步骤进行，以确定最佳的品牌定位，描绘理想客户画像，并制定以达成销售和增长目标为导向的优化营销策略。 **学习成果：** 完成本课程后，学员将具备独立制定并启动商业策略的能力，为企业奠定坚实的基础，并有效推动品牌迈向新的高度。 **讲师承诺：** “策略速成班：30分钟掌握核心要诀”是讲师30年策略实践经验的精华浓缩，希望能为您的学习带来物超所值的收获！
30 Years in Thirty minutes. Experience is the best teacher, and over 30 years of experience have taught me a lot about strategy.One of the main things I learned is that a winning strategy starts with three elements: direction, clarity, and benchmarks.For direction, my strategy for this masterclass is to guide you through a pleasurable and painless journey, from zero ground to a business plan with financial projections, passing through the secrets of marketing, even if you have no previous experience with any of it.For clarity, we dedicated months of work to creating The Strategy Template. Once completed, it became a simple yet powerful tool, that I'm sure you'll want to keep around.You will be amazed at how quickly you can get the essential logics applied by marketing committees, creative geniuses, and financial sharks and immediately apply them to your benefit, with the knowledge and tools you need to craft your strategy.As for benchmarks, you will gain the ability to absorb strategies from any brand in minutes, as it is all there in The Strategy Template. This will serve as a source of inspiration and show you how these strategies can work for you too.We structured the masterclass in simple challenges that you must complete in order to move on to the next step. This will help make sure you're moving in the right direction. You will focus on essential decisions, organized in four interconnected steps, to find the best positioning for your brand, map ideal clients, and generate insights to reach sales and growth goals with an optimized marketing mix. After completing the masterclass, you will be ready to move forward and make your strategy come to life, build a foundation for your business and take your brand to the next level. "Strategy in 30 Minutes" is a condensation of 30 years of my experience in strategy. I hope it's worth your time!
