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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategy-business-game/
课程评论：没有评论
课程名称：实用商业管理：战略商业游戏 课程概述： 您将获得一个迷你MBA！通过本课程，您将通过实践学习商业管理，所有课程均在一个100%多人参与的游戏环境中进行。在这个在线环境中，参与者需要在模拟竞争市场中做出商业决策。课程内容涉及战略规划、财务、运营、市场营销等多个方面。您可以选择单独参与或与朋友组队进行比赛。游戏包含2轮实践和10轮现场比赛，持续6周，每周一开始新一轮比赛。决策截止时间是特定的日期和时间。购买课程后，您可以在接下来的6个月内随意参与多次游戏。 什么是商业游戏？ 在商业游戏的模拟环境中，由参与者经营的不同公司相互竞争，以夺取特定市场的消费者。每位参与者或团队必须制定其战略，并根据消费者和竞争对手的反应进行调整，同时分析运营、财务和会计报告。全球范围内，商业游戏已成为培训管理者的重要工具，帮助他们在复杂的竞争市场中做出反应和决策。 游戏动态： 在我们的商业游戏中，每位参与者或团队代表一个模拟公司，竞争特定的消费市场。参与者需要分析市场潜力、销售历史和竞争对手，并在公司不同领域（如人力资源、财务和市场营销）做出决策。游戏后续模拟公司生活的一个月，并返回反映市场及其他竞争对手表现的报告。参与者根据这些报告分析结果，制定下一个月的决策。这样的结果分析与决策循环模拟了公司十个月的发展，为管理层准备面对竞争市场的真实挑战。
YOU ARE GETTING A MINI MBA!!! With our course you will learn business management through practice, all in a 100% multiplayer game. Our online environment requires you to make business decisions in a simulated competitive market. Participants confront strategic planning, financial, operational and marketing dilemas and more. You have the choice to play either on your own or in a team with your friends. The game consists of 2 practice and 10 live 'rounds'. These rounds take place over a 6 week period, with a game starting every Monday. The decision deadlines are time and date specific. Please be sure you take a look at the course timetable for your particular game. After you purchase the course you can play as many times as you like in the following 6 months. What is a Business Game? In the simulated environment of a business game, separate firms run by the game's participants compete amongst themselves to capture the consumers in a given market. Each participant or team must define its strategy and then adapt it over time based on the response of consumers and competitors, while analyzing operational, financial and accounting reports. Worldwide, business games have become an increasingly popular tool for training managers who need to make decisions in response to the challenges that face a company in a complex and competitive Market. Game Dynamics In our business games, each participant or team represents a simulated company that competes for a particular consumer market. After analyzing their market's potential, sales history and competitors, players must make decisions related to different areas of the company, such as Human Resources, Finance and Marketing. After that, the game simulates the passage of one month in the life of the company and returns reports that show how the market and other competitors behaved. From these reports, participants analyze the results and make decisions for the next month. This cycle of analysis of results and decision making simulates 10 months in the life of a company and so prepares its management executives for the real challenges of a competitive market.
