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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategicmacroeconomics/
课程评论：没有评论
课程名称：战略宏观经济学：商业与投资 课程概述：本课程由纳瓦罗教授主讲，他的独特且享有国际声誉的专业知识在于将高度复杂但易于理解的宏观经济分析应用于商业周期以及股票和债券市场，旨在为企业高管和投资者提供帮助。在本课程中，纳瓦罗教授将商业和金融市场策略与宏观经济学原理相结合，提供强大的工具箱以及涵盖财务、运营管理、营销、人力资源管理、组织行为、统计学和商业战略等各大业务职能的案例和课程。 本课程的核心理念在于帮助您在商业周期及相关的股票和债券市场周期的波动中盈利管理。无论您是企业高管、金融市场顾问或分析师，还是关心经济状况如何影响工资和养老金价值的蓝领工人或退休人员，课程都将为您提供指导。作为一名企业管理者或高管，您应始终关注是否可能发生经济衰退。您应该关注什么？如果衰退到来，您应做出怎样的管理决策？ 在衰退期，企业的本能反应常常与利润最大化的建议背道而驰。例如，常见反应是裁员，但衰退期实际上可能提供了“挑选”优秀人才的良机，而其他公司往往在这时迅速裁掉员工。同样，企业高管在经济衰退期间往往大幅削减资本支出。然而，在衰退期间投资新设备和设施，可能会使公司在更具创新性和效率的生产中获得巨大的回报。 本课程也为金融顾问和经理人提供了相似的问题和教训，甚至是管理个人和退休投资组合的普通大众。例如，如何避免在一般预示着衰退的熊市中的痛苦？什么时候转向更多的债券投资是最佳时机？本课程将帮助您思考所有这些问题，进而在全球经济环境下实现更大的稳定与繁荣。让我们一起动手开始吧！
Professor Navarro's unique and internationally recognized expertise lies in his ‘big picture' application of a highly sophisticated but easily accessible macroeconomic analysis of the business cycle and stock and bond markets for corporate executives and investors. In this course, "Prof Navarro" weds business and financial market strategies with the principles of macroeconomics. In doing so, he offers a powerful toolbox together with cases and lessons across all major functions of business, management, from finance, operations management, and marketing to human resource management, organizational behavior, statistics, and, of course, business strategy.The central idea behind this course is to help you profitably manage over the ups and downs of the business cycle and the related stock and bond market cycles - whether you are a corporate executive, a financial market advisor or analyst, or perhaps a blue-collar worker or retiree worried about how economic conditions may affect your wages and value of your pension. As a corporate manager or executive, you should always be thinking about whether a recession might be coming. What should you look for? If the recession comes, what kind of management decisions should you make?Often times, in a recession, the kneejerk corporate reaction is to do just the opposite of what profitability says you should do. For example, the kneejerk reaction is often to fire people; but a recession can offer great opportunities to "cherry pick" the best of the talent that other companies are all too quickly casting off.Similarly, corporate executives tend to cut back dramatically on capital expenditures during recessions. Yet, investing in new plant and equipment during a recession can position a company to reap great rewards through more innovative and efficient production.There are similar questions and lessons for financial advisors and managers - or just plain "folk" managing their own personal and retirement portfolios. For example, how can you avoid the pain of a bearish stock market that typically is the harbinger of recession? And when might be the best time to shift your portfolio more to bonds? This course will help you think through all of these questions and thereby position you for greater stability and prosperity across the range of global economic conditions. So, let's roll our sleeves and get to work!
