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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-retail-business/
课程评论：没有评论
课程名称：战略零售业务 概述：零售是指在一个单独的销售点（如商场、市场、百货商店、超市等）直接向消费者销售商品的小规模交易，以满足消费者的最终需求。零售交易是卖方和最终用户之间的商品交易，可为单件或小批量，旨在满足个人需求，供其直接消费。零售商店有多种类型，包括百货商店、折扣店、超市、仓储商店、小型杂货店、专卖店、购物中心和一元店。 本课程还将介绍不同的零售定价模型，如成本加成定价、竞争性定价、声望定价、心理定价、多重定价和折扣定价。其中，成本加成定价机制是指每个组织都以盈利为目的，零售行业也不例外。成本加成定价的原则是：产品的成本价加上零售商决定的利润等于 merchandise 的最终价格。根据这种策略，零售商在产品的实际成本价格上加上额外的金额，以获取自己的利润份额。商品的最终价格包括零售商所描述的利润。 此外，零售店内商品的陈列必须吸引顾客。 merchandiser 与店经理需要协调，确保产品符合季节性和最新趋势。 此课程旨在为学员提供有关零售业务的战略性知识与实战技巧，助力于在零售行业中取得成功。
Retail involves the sales of goods from a single point ( malls, markets, department stores, supermarkets etc ) directly to the consumer in small quantities for his end use. Retailing is nothing but transaction of goods between the seller and the end user as a single unit ( piece) or in small quantities to satisfy the needs of the individual and for his direct consumption. There are different kind of retail outlets such as departmental stores, discount stores, supermarkets, warehouse stores, mom and pop store, specialty stores, malls and dollar stores.There are different types of retail pricing models for the retail business such as cost plus pricing, competitive pricing, prestige pricing, psychological pricing, multiple pricing, discount pricing. Cost plus pricing mechanism: Every organization runs to earn profits and so the retail industry. Cost plus pricing works in the following principles: cost price of the product plus profit ( decided by the retailer) is equal to final price of the merchandise. According to cost plus pricing strategy the retailer adds extra amount to the actual cost price of the product to earn his share of profits. The final price of the merchandise includes the profit as describe by the retailer.The display of the product in the retail store must entice the customers. The merchandiser in coordination with the store manager must ensure that the products are according to season as well as latest trends.
