|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-product-development-a-practical-guide-to-research/
课程评论：没有评论
课程名称：战略产品开发：实用研究指南 课程概述：欢迎参加“战略产品创新：研究与设计”课程。本课程旨在为您提供通过战略研究和以人为本的设计推动产品成功的基本技能。在当今竞争激烈的市场中，了解客户需求和基于数据的决策至关重要。本课程提供实用的逐步指南，帮助您掌握将使您脱颖而出的各种方法论。 课程首先介绍以人为本的创新，帮助您深入了解用户需求，并将其转化为可操作的洞见。我们将探讨多种数据收集技术，涵盖定性和定量研究方法，让您能够收集可靠的数据。您将学习如何分析客户反馈和竞争对手的数据，以优化产品策略。 本课程强调原型制作和迭代测试的重要性，使您能够验证创意并降低风险。您还将学习如何在创新团队内促进协作决策，确保产品开发过程的高效性和有效性。最后，我们将指导您将研究结果转化为可执行的策略，弥合洞察与实际应用之间的差距。 无论您是有志成为产品经理的人员、企业家，还是希望增强战略技能的商业专业人士，本课程都将提供有价值的工具和技巧。加入我们，学习如何创造与您的受众真正共鸣并实现市场成功的产品。 课程由MTF（管理、技术与金融研究所）提供，讲师为Alex Amoroso博士， 她在研究和产品开发领域具有丰富的经验。MTF是一所全球教育与研究机构，总部位于葡萄牙里斯本，专注于商业与专业混合教育（校园与在线）领域，涵盖商业与管理、科学与技术、银行与金融等多方面。 课程讲师简介：Alex Amoroso博士是拥有丰富学术和行业背景的专家，专注于研究方法、战略制定和产品开发。她拥有里斯本社会科学与政治学院的博士学位，以出色的研究获得荣誉，并在多个学生群体中担任兼职讲师。她在Zurich的EIMT大学为博士生教授高级研究设计和方法论课程，同时在MTF学院领导产品开发的学术领域。Alex在众多行业，如银行金融、房产科技、咨询研究及创新创业公司等，实施了最佳市场实践，取得良好成绩。她的广泛科学成果包括在知名期刊上发表的多篇文章，以及在国际会议上的口头报告和海报展示。 通过与学术和企业经验的结合，Alex Amoroso致力于提高学习者和专业人士使用前沿方法论实现全球商业卓越的能力。
Welcome to 'Strategic Product Innovation: Research & Design', a comprehensive course designed to equip you with the essential skills to drive product success through strategic research and human-centric design. In today's competitive market, understanding your customers and making data-driven decisions is paramount. This course provides a practical, step-by-step guide to mastering the methodologies that will set you apart.You'll begin with an introduction to human-centric innovation, learning how to deeply understand user needs and translate them into actionable insights. We'll delve into a variety of data collection techniques, covering both qualitative and quantitative research methods, enabling you to gather robust and reliable data. You will learn to analyse customer feedback and competitor data to refine your product strategies.This course emphasises the importance of prototyping and iterative testing, allowing you to validate your ideas and minimise risk. You'll also learn how to foster collaborative decision-making within innovation teams, ensuring that your product development process is efficient and effective. Finally, we'll guide you through the process of translating research findings into actionable strategies, bridging the gap between insights and real-world implementation.Whether you're an aspiring product manager, an entrepreneur, or a business professional looking to enhance your strategic skills, this course offers valuable tools and techniques. Join us and learn how to create products that resonate with your audience and achieve market success. This course is provided by MTF institute, and taught by Alex Amoroso, a highly experienced professional in the research and product development fields. Enrol today and transform your approach to product innovation!Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 216 countries and has been chosen by more than 740 000 students.Course Author:Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R & D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.
