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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-pricing-p/
课程评论：没有评论
课程名称：战略定价 课程概述： 如果你计划推出新产品，但不知如何定价，或希望依据客户对产品的感知价值来设定价格，那么这个课程正是你的解决方案。课程教授有关产品定价的基本和高级概念，强调买家决策更依赖于心理而非逻辑。此外，课程指出，客户感知价值与产品价格之间不一定具有直接关联。 适合对象： 本课程适合对市场、产品及定价有兴趣的任何人，包括学生、应届毕业生、职场新人及在职专业人士。特别适合制造行业的管理人员。 为什么选择本课程： 学习后，学员将理解市场营销组合中的四个要素：产品、价格、促销和销售渠道之间的关系，能够帮助定价。 学习内容： - 定义价格 - 解释战略定价的概念 - 理解价值的含义 - 描述不同的产品定价类型 - 阐述各种定价方法 - 解释不同类型的定价模型 - 了解标价的概念 - 发展定价策略的步骤 - 说明定价目标的种类 - 理解价格敏感度的含义 课程结构： 本课程涵盖了战略定价的基本和高级概念，共分为五个以上的视频模块，课程从引人入胜的介绍开始，强调学习该技能的重要性，并涵盖基础要点。随着课程的深入，进一步探讨各种重要和高级概念。课程中通过现实案例和实例来解释复杂的概念，并使用简单英文进行讲解，辅以图像和信息图表，增加内容的趣味性和价值。 先决条件： 参加本课程无需前期经验或资格，仅需稳定的互联网连接和基础英语理解能力。 学习收益： 本课程将为你提供制定定价策略的深入见解，学到的策略可直接应用于你的组织中，同时帮助你了解如何利用竞争对手的信息来制定价格策略。
ARE YOU PLANNING TO LAUNCH ANY NEW PRODUCT IN THE MARKET AND DON'T KNOW OR UNDERSTAND HOW TO SET THE PRICE? DO YOU WANT TO SET A PRICE FOR YOUR PRODUCT BASED ON THE PRODUCT'S PERCEIVED VALUE TO THE CUSTOMER? Here is a Solution for all your questions regarding pricing. This course teaches you all the basic and advanced concepts about how a product should be priced.The main principle on which 'Strategic Pricing' works is that it believes that people usually make buying decisions based more on psychology than on logic. Also, based on the customer's psychology, it is not necessary that what may be perceived as most valuable by the customer, may also be highly-priced or most expensive to produce.Who Should Enrol in this course?Anyone who is interested in learning about markets, products and pricing, Students, Graduates, Freshers and Working Professionals can join this course and develop this skill. This course is very relevant for Management Personnel of any organization in manufacturing sector.Why Should You Enrol in this course?After enrolling and learning this course, you can understand the four elements of marketing mix, namely: product, price, promotion and place are related with each other. It teaches you to understand the relationship between these 4 elements and fix the price of a product.What you will learn from this course?You will learn the following from this course:-Define Price.Explain what is Strategic PricingExplain what is meant by Value.Describe the Different Kinds of Pricing of Product.Explain Various Methods of Fixing Price.Explain Various Types of Pricing Models.Explain what is List Price.Describe the Steps for Developing Pricing Strategy.Explain Types of Pricing Objectives.Explain what is meant by Price Sensitivity.How is this course structured?This is a comprehensive course which teaches you all the basic and advanced concepts of Strategic Pricing. The entire course is divided into 05+ modules all in video formats. The course begins with an interesting introduction part which emphasizes the need to learn this skill and covers all the basic points. As the course progress various important and advanced concepts are also covered.Real life examples and case studies are used to explain the advanced concepts and to make the course interesting. The entire course is explained using simple English. Images/Icons and infographics are used to add value to the content and make the course interesting.What are the prerequisites for joining this course?No prior experience or qualification is required for enrolling in this course. You need uninterrupted internet connection to watch the videos and basic understanding of English.How you will get benefitted from this course?This course gives you good in-sight about the steps for developing a pricing strategy which can be directly implemented in your organization. You can also get benefitted in knowing how to use your competitor's knowledge in deciding the pricing strategy.
