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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-planning-the-ultimate-guide/
课程评论：没有评论
**Coursera课程总结：战略规划——咨询精英的终极指南** 本课程将为您提供一套完整的战略规划框架，帮助您为中大型企业构建长期发展蓝图。您将系统学习如何诊断企业现状，评估外部环境，识别机遇与风险。课程将指导您制定关键的战略选项，并构建清晰可执行的战略，包含愿景、战略支柱及具体实施举措。此外，课程还将涵盖如何设定战略目标，并启动战略执行，以及更多实用技巧。 本课程所教授的流程基本原则与麦肯锡（McKinsey）、波士顿咨询（BCG）、贝恩（Bain）等顶级战略咨询公司（MBB）所使用的如出一辙。课程内容经过精心打磨，即使您没有任何咨询经验，也能成为战略规划流程的专家。 除了详尽的步骤指南、深入的讲解和真实的案例分析，您还将获得大量在实际战略规划工作中常用的电子幻灯片和模板。
In this course you will you learn step by step how to build a long term strategy for any mid-large corporation.I will show you how to diagnose a company and assess the external context to draw the opportunities and risks you should consider for the future. You will learn how to establish the right strategic options that the company needs to consider and how to create a clear and actionable strategy that includes a vision, a set of strategic pillars and a list of initiatives to implement.Then you will learn how to establish an ambition and kick start the execution of the strategy, and much more.The general principles of the process you will learn in this course are used by all the top tier strategy consulting firms including the famous MBB group (McKinsey, BCG and Bain) and it has been tailored with all the details so that a person with no consulting experience can become an expert in conducting a strategic planning process.On top of all the guidelines, explanations and real examples on how to execute each step you will have access to tens of real slides and templates, that are used frequently in actual strategic planning processes.
