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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-planning-formulate-effective-business-strategies/
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课程名称：战略商业规划：制定有效策略 概述： 欢迎参加本课程！战略规划是企业回答重大问题并选择最佳商业策略的方式。例如，战略规划指导企业决定是研发新产品还是改进现有产品，并帮助企业决定是集中于在线销售的扩张还是开设更多的实体店。本课程分为三个阶段，旨在模拟战略制定的三个阶段。战略规划是任何商业教育的重要组成部分，也是许多研究生和本科商业项目的顶点课程。因此，课程假设您具备一定的商业经验，并不适合初学者。 涵盖内容： - 内部因素评估矩阵（IFE） - 外部因素评估矩阵（EFE） - 波特的通用战略 - 五力模型分析 - 宏观战略矩阵 - 战略规划与行动能力评估矩阵（SPACE） - 波士顿咨询集团矩阵 - 内外部矩阵 - 优势、劣势、机会与威胁分析矩阵（SWOT） - 定量战略规划矩阵 - 研究项目流程图 额外福利： - 提供10个免费的战略模板，供您在自己的研究中使用。 - 终身访问2小时视频内容。 - 30天退款保证。 讲师介绍： 罗伯特·里德（Robert Reed）是当前的工商管理硕士候选人，并且曾在美国陆军第82空降师服役4年。他拥有经济学学士学位，并担任了三年的学生辅导员。*虽然本课程讨论了某些商业主题和参考资料，但仅为说明用途，不提供任何财务、商业或投资建议。*
Welcome!Strategic Planning is the way in which businesses answer the BIG QUESTIONS and choose optimal business strategies. For example, strategic planning allows business to decide between researching new products or improving existing products. It can help businesses decide whether to focus on expanding online sales or opening more physical stores. This is a three-stage course that is designed to mirror the three stages of strategy formulation. Strategic planning is an essential component of any business education, and it is a capstone course in many graduate and undergraduate business programs. As such, this course assumes that you have prior business experience and is NOT intended to be a student's first business class. Topics Covered:Internal Factor Evaluation Matrix (IFE)External Factor Evaluation Matrix (EFE)Porter's Generic StrategiesFive Forces AnalysisGrand Strategy MatrixStrategic Planning and Action Capabilities Evaluation Matrix (SPACE)Boston Consulting Group MatrixInternal-External MatrixStrengths Weaknesses Opportunities and Threats Matrix (SWOT)Quantitative Strategies Planning MatrixResearch project flowchart Additional Benefits10 Free Strategy Templates that you can use as part of your own research. Full lifetime access to 2 hours of video content30 Day Money Back GuaranteeAbout the InstructorRobert Reed is a current Masters of Business Administration candidate and veteran with four years of service in the 82nd Airborne Division of the United States Army. He holds a B.A. in Economics and has served as a student tutor for three years.*Although certain business topics and references are discussed in this course, this is for illustrative purposes only. This course does not offer any kind of financial, business, or investment advice.*
