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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-partnerships-and-collaborations/
课程评论：没有评论
**课程名称：战略伙伴关系与合作** **课程概述：** 本课程由拥有超过22年咨询和商业实战经验的专家创建，旨在帮助您理解和学习如何利用战略伙伴关系来驱动初创企业或企业的转型与增长。课程强调，大多数成功的企业都将伙伴关系作为其业务的重要支柱。 **通过本课程，您将能够：** * **识别并理解** 建立战略伙伴关系的各种方式。 * **实现业务增长：** 提高市场份额、提升品牌形象、增加曝光度、巩固现有市场、进入新市场、增加营收。 * **优化运营：** 管理成本、获取新技术。 * **学习成功案例：** 了解不同行业中知名且成功的战略伙伴关系的特点和运作模式。 **课程核心探讨的问题及考虑因素：** 课程将引导您思考在建立伙伴关系时应问及的关键问题，并考虑以下要素： 1. **您的产品或服务（Offerings）** 2. **您作为企业的需求（Needs as a business）** 3. **您的企业规模（Size of your business）** 4. **核心与共享价值观（Core and shared values）** 5. **目标、目的与战略（Goals, objectives and strategy）** 6. **现有资源和意愿（Availability of resources and will）** 7. **潜在合作伙伴的可用性和开放程度（The availability and openness of potential partners）** **成功的战略伙伴关系应带来的效益：** * 节省时间 * 降低成本 * 扩大受众群体 * 获取资金 * 增加收入 * 客户获取 **课程内容涵盖：** * 战略伙伴关系的重要性（Why Strategic Partnerships） * 建立伙伴关系的相关考虑因素（Considerations relating to setting up one） * 寻找潜在合作伙伴的方法（How to find potential partners） * 建立伙伴关系时的注意事项（Setting them up, things to watch for） * 衡量伙伴关系成功与否的标准（Measuring success） * 法律及其他相关事宜（Legal and other stuff） * 沟通的重要性（Importance of communication） * 伙伴关系失败的原因及应对（When partnerships don't work） * 成功的伙伴关系案例分析（Examples of successful ones） * 优秀战略伙伴关系的特征（Features of good strategic partnerships） 课程承诺，如果将战略伙伴关系处理得当，将能真正改变您的业务、生活乃至周围的环境。欢迎加入本课程，并随时提出您的疑问。
Strategic Partnerships can transform your start up or business.I created this course out of my experiences consulting and working with businesses for over 22 years. I realised that MOST successful businesses leverage partnerships as a major pillar of their business.This course helps you see and understand ways to go about setting up strategic partnerships to help grow your business, manage costs, gain market share, raise profiles, increase visibility, consolidate existing sectors, enter into new sectors, increase revenues, access technologies and so on. We also look at examples of good or well known successful partnerships.Great and successful strategic partnerships across various sectors do the following.They ask question such as the below and how can you find such alliances considering:1). Your offerings2). Needs as a business3). Size of your business4). Core and shared values5). Goals, objectives and strategy6). Availability of resources and will7). The availability and openness of potential partnersThere are many different considerations in addition to the above. If you get strategic partnerships right, you can truly transform your whole business, life and environment. The partnerships should:- Save time- Reduce cost- Grow audience- Access funding- Increase revenues- Customer acquisitions among othersThis course explores areas including:- Why Strategic Partnerships- Considerations relating to setting up one- How to find potential partners- Setting them up, things to watch for- Measuring success- Legal and other stuff- Importance of communication- When partnerships don't work- Examples of successful ones- Features of good strategic partnershipsI welcome you to this course and feel free to ask me any questions. Thanks for stopping by.
