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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-marketing-plan-tools-and-strategies-to-master-it/
课程评论：没有评论
课程名称：全面战略营销计划 - 工具与策略 课程概述：在本课程结束时，学生将能够从零开始创建自己的营销计划，撰写完整的营销策略，并自信地开始（或继续）适应知识并实施整个品牌营销过程。课程时长超过6小时，包括培训、测验和可供遵循的实践步骤。逐步学习如何从零开始进行市场营销，涉及所有主要营销渠道。按照屏幕上的步骤操作，以便在工作、自己的业务或客户的营销中获得成果。本课程对于市场营销学生以及希望建立连贯和战略性营销计划的任何人都非常有帮助，即使没有任何市场营销的背景和知识。 课程将深入探讨创建营销计划的所有阶段：分析、策略（设定目标 - 财务目标、非财务目标、客户目标、战略目标 - 制定品牌的目标市场和定位等）。随后，我们将深入创建营销组合的各个支柱：产品、价格、分销和综合营销传播。在最后的课程中，您将学习如何评估通过您的营销计划所获得的结果。课程将结合理论、实例和额外材料，确保学习过程充满乐趣。
At the end of my course, students will be able to create their Marketing Plan from scratch, write a complete Marketing Strategy and confidently starting (or continue) to adapt the knowledge & implement the entire strategy marketing process for their brand. This course has over 6 hours of training, quizzes, and practical steps you can follow.Learn step by step how to market a business from scratch across all the major marketing channels. Follow the steps on screen to get results at work, for own business or for your marketing clients.This is going to be helpful for marketing students and for anyone that really wants to build a coherent and strategic Marketing Plan for their brand, without any prior marketing background and knowledge.We are going to deep dive in all phases of creating a marketing plan: analysis, strategy (setting up your objectives - financial, non-financial, customer, strategic - deciding upon targeting & positioning for your brand, etc.). In the following phase, we will deep dive into creating the Marketing Mix with all pillars: product, price, distribution & integrated marketing communication.In the final lessons, you will learn how to assess the results you have obtained with your Marketing Plan.It is going to be a fun ride, with theory, examples & bonus materials.
