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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-marketing-management-a/
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课程名称：战略营销管理 课程概述：本课程探讨现代营销作为一种管理过程，旨在识别、预测和满足客户需求以实现利润。在当今时代，商业方式已发生了巨大变化，垄断几乎消失，竞争日益激烈，无论是在发达国家还是发展中国家。客户选择多样化，客户不仅是商业之王，还是商业的主人，忽视客户的企业面临破产的风险，欺骗客户的时代已一去不复返。 每个以客户为导向的组织在现代市场上都应采取一些重要措施，如建立客户满意度、测量市场需求、扫描市场环境、理解消费者购买行为以及企业采购行为。通过对这些因素的认真观察，企业可以更好地与客户互动，确保组织与客户之间的互利关系。 一个公司的成功离不开良好的营销策略，因为策略是公司实现设定目标的计划，缺乏策略则无法达成目标。在当前竞争激烈的市场环境中，企业如果不认真研究市场并了解竞争对手，可能面临严重后果。因此，企业需要仔细监测竞争对手的策略，并制定最佳计划，以确保在竞争中处于领先地位。 数字营销是一个涵盖了使用数字媒体进行营销的广泛术语，它利用搜索引擎优化、内容营销、社交媒体、电子邮件营销和在线广告来促进品牌并吸引更多客户。
Marketing as the management process of identifying, anticipating and satisfying customer needs for profit, has assume a unique dimension, I will say to the positive direction, in this modern times the way of doing business have change and change drastically. In fact now a can say with no fear of contradiction that monopoly is almost gone, there is stiff competition in either develop or developing country. The customers choice is many, and the slogan for customer is not just being the king of the business but the owner of the business, failure to take care of the customer has cause a lot of multi billion dollar business to call for bankruptcy the days of deceiving the customer is gone.There are some things that every customer oriented organization should do in this modern times such as building customer satisfaction, measuring market demand, scanning the market environment, understand the consumer buying behavior and finally business buying behavior. when this is carefully observed it will help the business to know how best they can deal with their customers to ensure that there is mutual benefit between the organization and customers.There is no way a company can succeed when that company do not have a very good marketing strategy, because the strategy is the plan that the company is going to use to achieved its set objective, and without the strategy there is no way the objective can be achieved. In this modern times the failure of a company to carefully study the market and understand their competitors will spell doom for that organization, you need to carefully monitor the strategies of your competitors and develop the best plans to ensure that your company is always on top of competition. Digital marketing is an umbralla term that refers to marketing with digital media on the internet it's a marketing strategy that uses search engine optimazation content marketing, social media email campaigns, and online advertising to promote a brand and bring in more customers to a business.
