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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-marketing-foundations-101/
课程评论：没有评论
**课程名称：** 战略营销基础 101 **课程概述：** 本课程旨在帮助企业主，特别是室内设计领域的创业者，解决在营销中遇到的挑战，如客户吸引不足、吸引的客户不匹配、价值主张模糊不清等问题。课程强调主动进行业务定位的重要性，避免将企业发展机会留给偶然，甚至让潜在客户来定义您的企业，而非您自己。 课程将指导您如何识别企业的独特性和优势，并将这些差异点与价值主张联系起来。通过理解价值定位过程的各个环节，您将能够自信地定义您的业务价值主张，并将其作为构建营销信息平台和广告活动的基础。 本课程强调，一个清晰且引人注目的价值主张是吸引目标客户的关键。它能帮助您明确您的理想客户是谁，并突出您业务的独特之处，让潜在客户愿意与您合作。 **课程适合人群：** * 拥有或正在创办室内设计业务的企业主。 * 希望在业务启动前，确定能产生最大影响力的发展方向。 * 渴望业务蓬勃发展，而非仅仅维持生存。 * 面临客户吸引不足，或吸引的客户类型不符合业务发展需求。 * 对如何发展或改进业务感到困惑和沮丧。 * 曾尝试吸引所有人，却未能吸引任何群体，认识到价值主张需要更聚焦。 * 缺乏明确的客户画像。 * 坚信一定有更简单有效的方法来提升业务。 **课程所需：** * 互联网接入。 * 3小时不受打扰的学习时间。 * 下载18页的课程工作簿，建议准备额外笔记空间。 * 舒适的学习环境，可以准备饮品和小食，营造积极的学习氛围。 **课程额外内容：** 课程包含“定义受众和客户画像剖析”课程（1小时视频和工作簿），帮助您更深入地了解目标客户。 **课程价值：** 本课程提供战略营销的基础原则，帮助您创建一个您热爱并乐于投入的业务。所学知识不仅限于业务定位和价值主张，还可应用于您业务的其他诸多领域。
By not actively positioning your business you are leaving everything up to chance, and worse, letting potential clients do this on your behalf which is unlikely to be for the benefit of you or your business.Combined with a generic or uninspiring value proposition, poor positioning can be the reason behind some of the challenges and frustrations your business is experiencing.If you're not attracting any new clients, it could be that your value proposition is too broad and doesn't highlight what is special about your business and why potential clients will want to work with you.If you're not attracting clients you enjoy working with or are the right fit for your business, it could be that your value proposition doesn't clearly outline who your ideal client is.This course covers how to identify your differentiators and what makes your business special. By connecting the dots between each element of the positioning process, you'll be able to confidently define your business' value proposition and use it as the basis for building your other strategic marketing elements such as your messaging platform and advertising campaigns.It is a powerful course that provides the foundational principles you need to create a business you love working in. The knowledge gained will be applicable across other areas of your business, not just your positioning and value proposition.This course is for you if:You own, or are starting, an interior design businessYou want to know where to focus your efforts for maximum impact before you launch your businessYou are ready to thrive, not just surviveYou aren't attracting enough new clients or you aren't attracting the types of clients you enjoy working withYou're frustrated or confused by what steps you need to take to grow or improve your businessYou've kept your value proposition broad, trying to appeal to everyone. The reality is, you're not appealing to anyone.You don't have clearly defined buyer personas in place.You know there must be an easier way. Spoiler alert: You've found it!What you'll need to get started:Internet access3 hours without distractions so you can focusDownload the 18-page course workbook. You may also want somewhere to take further notes. The course will likely spark some ideas.A nice environment to participate from. Perhaps make your favourite drink or snack, grab a comfy chair and take a few deep breaths to clear your mind. The positive vibes you put in will show in your output. The course also includes the full Defining Your Audience and Buyer Persona Profiling Course (1 hour video and workbook).
