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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-management-x/
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课程名称：战略管理 课程概述：通过本课程提升您的战略技能！该课程最近更新了案例练习，帮助您应对战略挑战。您将学习理论、技能和实例，为未来做好准备。战略管理对所有组织至关重要，未能将所有任务和要求纳入战略将导致组织失败，错失未来发展的必要行动。本课程将教您商业战略的基本要素以及分析所需的工具。 成功的战略管理需要协作能力、商业敏感性、批判性和横向思维、执行能力、倾听与沟通能力、规划和组织能力，以及对整体局势的理解。完成本课程后，您将能够洞察自身行动的因果关系，并拥有新的工具，开启您的战略旅程。 在本课程中，您将学习以下众多战略管理工具： - PEST分析：理解政治、经济、社会文化和技术等战略环境要素以进入新市场。 - SWOT分析：对内部优势、劣势、机会和威胁进行初步分析。 - 7S模型：全面分析企业软、硬技能和资产。 - 波特五力分析：分析市场情况。 - 增长-份额矩阵：做出产品组合决策。 - 职责线性图：了解个人或团队在战略成功中的权利与能力。 - 蓝海战略：比较大众产品和高端产品。 - 平衡计分卡：从财务、内部、客户、外部、学习和成长等方面进行分析。 - 全面质量管理：确保所有流程和行动都符合客户利益。 所有工具都有清晰的讲解和实践链接。课程最后将总结何时及为何使用这些工具以实现成功的战略管理。课程更新内容包括现实案例和工具与技术的应用，以及来自领先咨询公司，如埃克森咨询和普华永道，关于趋势和新兴技术的研究，帮助您提升职业发展。 本课程展示了战略需求如何随着时间演变的趋势研究和历史案例，您将学习如何根据外部环境构建自己的战略。在当今世界，您需要理解如何应对组织周围的变化对未来的影响。及时调整战略，您将能够成为下一代经理或董事。 完成课程后，您将获得全面的视角，开启成功的战略管理之路！今天就加入课程，开启您的技能新篇章！
Keep up your strategic skills with this course! It has been recently updated with case practice you can take and find solutions for your strategic challenges. Both by learning theories, skills and examples you're more ready for the future.Strategic management is essential for all organizations. Without anchoring all tasks and requirements part of the strategy organizations will fail and miss the necessary actions for their future. This course teaches you essentials of business strategy and tools needed for the analysis.Successful strategic management needs ability for collaboration, commercial acumen/budget, critical and lateral thinking, execution skills, listening and communication skills, planning and organizing and understanding big picture. After completing this course you are able to see causal effects for your actions. You have also new tools in your back bag to start your strategic journey.In this course you will learn these and many other Strategic Management ToolsPEST analysis for understanding political, economical, socio-cultural and technological parts of your strategic position like environmental analysis to enter new marketSWOT analysis to make first hand analysis of strengths, weaknesses, opportunities and threats7S model for making complete big picture of enterprise soft and hard skills and assetsPorter's five forces to analyze market situationGrowth-share matrix to make decisions for product portfolioLinear responsibility chart for seeing power and abilities of people or groups can have in strategic successBlue ocean strategy to compare bulk and premium productsBalanced scorecard to make analysis from financial, internal, customer or external and learning and growth aspectsTotal quality management for adapting all processes and actions according to customer benefitAll tools are explained clearly with links to practical lectures. At the end of the course you'll get a conclusion when and why you should use these tools for successful strategic management.Latest updates in this course includes real-life examples and cases for tools and techniques you learn during the course. Together with research about trends and arising technologies from leading consulting companies like Accenture and PriceWaterhouseCoopers this course directs you to next level in your career.This course shows you both trending and historical studies how strategic requirements evolve and how you can build your strategy based on the environment. You need to understand in today's world how changes around your organization have an impact to the future. By making changes in the right time, you can tackle them and be the next generation manager or director.At the end of the course you will have complete big picture to start successful strategic management! Open the new page in your skill set today, enroll to course!
