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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-management-w/
课程评论：没有评论
Coursera 课程《商业计划 4D 小型企业》概述： 本课程面向企业家，教授创业基础概念。内容涵盖： * **法律结构**：探讨不同商业实体的合法性。 * **商业原则**：介绍基础的商业运作规则。 * **战略管理**：讲解企业长期规划与执行。 * **工业与职业心理学**：理解工作场所的人员动态。 * **财务**：掌握企业财务基础知识。 * **战略性劳动力发展**：规划团队建设与人才需求。 * **商业计划书编写**：遵循美国小企业管理局（SBA）推荐的传统格式。 课程强调**长远规划**的重要性，鼓励学员设定五年目标，并分解为里程碑式的年度、月度以致更短期的计划，以明确实现路径。**融资方**尤其关注企业的未来增长潜力和五年发展预测。 学员需要**独立研究**，深入了解与其商业计划相关的各项议题，并根据自身需求设计学习路径，学会**不借贷融资**来发展商业想法。 虽然创业初期可能不需要高学历，但随着业务发展，**引进高学历人才**填补各部门空缺将至关重要。值得注意的是，许多成功的企业家并非出身名校，他们更倾向于**利用他人资金**而非自有资金来推动企业增长。
This course provides entrepreneurs with the fundamental concepts of business startups. We will begin by discussing how businesses are legally structured, standard business principles, strategic management, industrial and occupational psychology, finance, and the development of a strategic workforce. A traditional business plan format endorsed by the Small Business Administration is also included.When you start a business enterprise, you always want to ask yourself: where do I want to be in five years? Then ask yourself How can I get there? Set your 5-mile stone and then set your yearly stepping stones, monthly, etc.; what's going to take to get you there? Financiers will especially want to hear about future growth potentials and your 5-year projections.You will need to become confident in issues germane to your plan. That often requires independent research. Design your study curriculum for building your business plan specific to your needs, and learn how to leverage your business ideas without borrowing money.Once your business takes off, even though you may not need a college degree to launch your business and exploit your ideas, you will eventually need to hire people with college degrees to fill various divisions as your business grows. Some of the most successful entrepreneurs do not have prestigious degrees and tend to always think in terms of spending other people's money, not their own.
