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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-management-level-form-and-implementation/
课程评论：没有评论
《战略管理（层面、形式与实施）》Coursera课程概述： 本课程聚焦于战略管理的三个核心要素：战略层面、战略形式以及战略实施。战略管理被定义为确定组织的宗旨和目标，选择最恰当的行动方案以实现这些目标，并在规定时间内达成目标的过程。 课程共包含5个模块，总计约30分钟。每个模块时长5-7分钟。 **课程内容涵盖：** * **战略层面与形式：** 深入讲解企业不同层面的战略，包括企业层面战略、并购战略和国际战略。在当前全球化协作的经济环境下，掌握这些战略至关重要。 * **战略实施：** 重点关注战略的落地与执行，特别是高层管理团队在战略实施中的作用。 **学完本课程后，学习者将能够：** * 解释战略的各个层面。 * 阐述不同形式的战略。 * 应用战略层面、形式与实施的知识。
Strategic management is about determining the purpose and aims of an organisation, choosing the most appropriate course of action towards achieving those aims, and fulfilling the aims over a set period of time.Chandler (1962) describes strategy as "the determination of basic long-term goals and objectives of an enterprise, and the adoption of course of action and the allocation of resources necessary to carry out those goals"In this course Strategic Management (Level, Form and Implementation is material to learn about what are the strategy level of firm, and the implementation. It consisted of 5 module includes the strategy level, forms of strategy, and implementation in corporate governance and leadership. Each module will take 5-7 minutes with total time 30 minutes to finished all of them.Material that will be discussed in this course:The level, and form of strategy: this section aimed to sharpen student understanding on the form of strategy, includes the corporate level strategy, merger and acquisition and international strategy. With the current global yet collaborative economic industry, knowledge on these strategies are imperative.Strategy implementation: this section aimed to provide student understanding on the implementation of strategy particularly as top management team.After the completion of all modules, it is expected that student able to explain, illustrate and apply the strategy level, form and implementation
