|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-management-in-indian-context/
课程评论：没有评论
课程名称：印度背景下的战略管理 课程概述：本课程致力于为BBA和MBA学生提供战略管理的艺术与科学，帮助他们掌握制定、实施和评估跨职能决策的能力，以实现组织的长期目标。课程深入讲解战略管理过程、框架及工具，帮助学生在竞争激烈的商业环境中做出明智的战略决策。学生将探索战略管理的各个方面，包括环境扫描、行业分析、基于资源的视角、竞争优势、公司战略、业务层面战略和战略领导能力。课程强调将不同商业学科的知识整合，以创造和维持价值。 通过案例研究、实际项目和模拟练习，学生将参与批判性思维和问题解决活动，将战略概念应用于实际商业情境。此外，课程还涵盖全球化、创新、企业社会责任和战略决策中的伦理考量等当代问题。通过学习，学生将具备必要的分析能力和战略思维，以有效领导组织，推动长期成功。 学习成果： 1. 理解战略管理的核心概念和框架。 2. 进行全面的环境和行业分析。 3. 制定与组织目标相一致的竞争性和公司战略。 4. 开发利用组织资源和能力的战略计划。 5. 有效实施和监控战略举措。 6. 分析并应对战略管理中的全球、技术和伦理挑战。 7. 整合跨职能知识，以应对复杂的商业问题。 推荐阅读： - 《战略管理：概念与案例》 by Fred R. David 和 Forest R. David - 《探索战略》 by Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin 和 Patrick Regnér - 《竞争战略：分析行业与竞争者的技术》 by Michael E. Porter 课程安排： - 战略管理导论 - 战略意图 - 战略制定 - 环境扫描与行业分析 - 内部分析 - 业务层面战略 - 公司层面战略 - 战略实施与控制 欢迎加入本课程，培养战略思维，并掌握在不断变化的商业环境中引领组织实现可持续成功和竞争优势所需的技能。
This course on Strategic Management is designed for BBA and MBA students to master the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its long-term objectives. The course provides a thorough understanding of strategic management processes, frameworks, and tools essential for making informed strategic decisions in a competitive business environment.Students will explore various aspects of strategic management including environmental scanning, industry analysis, resource-based views, competitive advantage, corporate strategy, business-level strategy, and strategic leadership. Emphasis is placed on the integration of knowledge from different business disciplines to create and sustain value.Through case studies, real-world projects, and simulations, students will engage in critical thinking and problem-solving activities to apply strategic concepts to actual business scenarios. The course also covers contemporary issues such as globalization, innovation, corporate social responsibility, and ethical considerations in strategic decision-making.By the end of the course, students will be equipped with the analytical skills and strategic mindset necessary to lead organizations effectively and drive long-term success.Learning Outcomes:1. Understand the core concepts and frameworks of strategic management.2. Conduct comprehensive environmental and industry analyses.3. Formulate competitive and corporate strategies that align with organizational goals.4. Develop strategic plans that leverage organizational resources and capabilities.5. Implement and monitor strategic initiatives effectively.6. Analyze and respond to global, technological, and ethical challenges in strategic management.7. Integrate cross-functional knowledge to address complex business issues.Recommended Reading:- "Strategic Management: Concepts and Cases" by Fred R. David and Forest R. David- "Exploring Strategy" by Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, and Patrick Regnér- "Competitive Strategy: Techniques for Analyzing Industries and Competitors" by Michael E. PorterCourse Schedule:- Introduction to Strategic Management-Strategic Intent-Strategy Formulation- Environmental Scanning and Industry Analysis- Internal Analysis-Business-Level Strategy-Corporate-Level Strategy-Strategic Implementation and ControlJoin us to develop a strategic mindset and acquire the skills necessary to lead organizations towards sustainable success and competitive advantage in the ever-evolving business landscape.
