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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-logistics-management/
课程评论：没有评论
课程名称：战略物流管理 课程概述：物流管理是供应链过程中的一部分，旨在计划、实施和控制货物、服务及相关信息从源头到消费点的高效流动与存储，以满足客户需求。当供应链与物流管理得当时，各个环节如供应商、运输和仓库等能够协调运作，确保产品能够完好无损地、准时地送达客户。然而，若供应链不够连贯、规划不周、效率低下，将可能对中小型企业造成致命打击。运输途中丢失的产品、误送的货物以及客户收据上的未知费用都可能令客户心生不满，从而转向竞争对手。 物流的主要目的在于将商品从一个地点运输到另一个地点。然而，超越这一基本目标，企业需要确定整体商业战略，并相应定义物流目标。你是否希望在市场上提供最佳的交货时间？或者希望成为收费最低的企业？无论你的目标是什么，必定会有相应的成本。关键在于找到最佳平衡。例如，如果你希望实现更快的交付时间，就可能需要在运输上花费高于平均水平的成本；如果你的目标是成为低成本提供者，就必须识别并削减非核心支出，即使这可能导致交货时间延长。
Logistics management is the part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption to meet customer requirement. When done right, supply chain and logistics management ca be a harmonious symphony of vendors, truck and warehouses. All parts work together to ensure the product is delivered undamaged, on time and to the customer. On the other hand, an incoherent, poorly planned and ineffective supply chain can potentially deal a fatal blow to the average small and medium-size company. Products lost in transit, sent to the wrong location and unexplained charges on customer receipts can all cause angst that's strong enough to push customers to the competitor.The principal purpose of logistics is to get merchandise from one location to another. However, beyond this basic goal, you must determine what your overarching business strategy and defined your logistics goals accordingly. Do you intend to offer the best delivery times in the market? Would you want to be the one that charges the least?What ever your target, there'll be a price to pay. The key is striking the right balance. For example, if you want faster delivery times, you'll likely need to spend above average on transportation. If you want to be the low cost provider, you'll have to identify non-core expenses to cut back on, even if this come at the price of longer lead times.
