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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-digital-transformation-for-business-growth/
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课程名称：战略数字化转型以促进商业增长 概述：欢迎参加MTF学院推出的《战略数字化转型以促进商业增长》课程。准备好解锁可持续增长并驾驭不断发展的商业环境吗？在快速发展的数字经济中，战略数字化转型不再是选择，而是推动商业增长的必要条件。本课程旨在为您提供实践洞见和核心概念，帮助您有效领导组织内的数字化举措。 您将从本课程中获得： - 对数字化转型真正含义的清晰理解。 - 制定与业务目标一致的数字化转型战略的能力。 - 促进重要组织转型的技能，适应数字时代的文化。 - 深入了解以客户为中心的数字化转型，利用数字工具提升客户体验。 - 定义、衡量和有效沟通数字化转型成果及影响的方法。 - 行业特定的数字化转型应用的见解。 最终，您将能够制定数字化转型的战略路线图，理解其对组织和客户的影响，并衡量其成功，从而使您的企业在现代数字经济中实现显著增长！ 课程大纲： 1. 数字化转型简介 2. 数字化转型策略 3. 组织转型 4. 以客户为中心的数字化转型 5. 数字化转型的成果与影响 6. 测量与沟通数字化转型的成功 7. 行业特定的数字化转型 加入我们，将您的企业提升到一个新的高度，助您在数字时代蓬勃发展！ 课程提供者：MTF管理、技术与金融学院，拥有全球业务与专业教育的领导地位。MTF在217个国家设有办事处，已有超过775000名学生选择了我们。 课程作者：亚历克斯·阿莫罗索博士，具有丰富的学术和行业背景，专注于研究方法、战略制定和产品开发。她在里斯本的社会科学与政治学院获得博士学位，并在学术与实践领域取得了卓越成就。阿莫罗索博士致力于推动学习者和专业人士运用尖端方法，实现全球商业领域的卓越。 通过《战略数字化转型：促进商业增长的原则》课程，您可以掌握推动数字化转型的核心概念，并获得在组织内部实施有效战略的实用洞见。
Welcome to course: Strategic Digital Transformation for Business Growth by MTF InstituteReady to unlock sustainable growth and navigate the evolving business landscape? We're thrilled to announce the launch of our new course: "Strategic Digital Transformation for Business Growth: Principles for Business Growth"!In fast-paced digital economy, strategic digital transformation is no longer an option - it's a necessity for business growth. This course is designed to equip you with the practical insights and core concepts you need to lead effective digital initiatives within your organization.What you'll gain from this course:A clear understanding of what digital transformation truly means.The ability to craft digital transformation strategies aligned with your business objectives.Skills to foster crucial organizational transformation and adapt your culture for the digital age.A deep dive into customer-centric digital transformation, leveraging digital tools to enhance customer experiences.Methods to define, measure, and effectively communicate the outcomes and impact of your digital transformation initiatives.Insights into industry-specific applications of digital transformation.ultimately, you'll be able to develop a strategic roadmap for digital transformation, understand its organizational and customer implications, and measure its success, positioning your business for significant growth!Here's a glimpse into our curriculum:Introduction to Digital TransformationDigital Transformation StrategiesOrganisational TransformationCustomer-Centric Digital TransformationDigital Transformation Outcomes and ImpactMeasuring and Communicating Digital Transformation SuccessIndustry-Specific Digital TransformationJoin us to take your business to the next level and thrive in the digital age!Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 217 countries and has been chosen by more than 775000 students.Course Author:Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses to a wide range of students from undergraduate level to business professionals and executives. Currently, as Head of the School of Business and Management at MTF, she leads the Product Development academic domain. At EIMT, where she also supervises doctoral students, Ms. Amoroso offers advanced instruction in research design and methodologies. Furthermore, she serves as a Research Consultant.In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R & D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.Navigate the evolving business landscape and unlock sustainable growth with Strategic Digital Transformation: Principles for Business Growth. This comprehensive course provides you with a clear understanding of the core concepts driving digital transformation and equips you with practical insights to implement effective strategies within your organization.We'll begin by establishing a solid foundation in what digital transformation truly means and then delve into crafting winning digital transformation strategies that align with your business objectives. You'll learn how to foster crucial organizational transformation, adapting your structures and culture to thrive in the digital age.A key focus of this course is the customer-centric approach to digital transformation. Discover how to leverage digital tools and insights to enhance customer experiences and build lasting relationships. We will also explore how to define, measure, and effectively communicate the outcomes and impact of your digital transformation initiatives, ensuring stakeholder buy-in and demonstrating tangible results.Furthermore, we will examine industry-specific applications of digital transformation, providing you with relevant examples and frameworks you can adapt to your own sector. By the end of this course, you will be able to develop a strategic roadmap for digital transformation, understand its organizational and customer implications, and measure its success, ultimately positioning your business for significant growth in the modern digital economy. Join us to take your business to the next level!
