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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-customer-success-management/
课程评论：没有评论
**课程名称：** 战略性客户成功管理 **课程概述：** 本课程深入探讨“客户成功”的核心理念，即通过确保客户在使用您的产品或服务时实现其期望的成果。客户成功是一种以关系为导向的客户管理方式，旨在协调客户与供应商的目标，以达成互利的成果。 客户成功对于企业盈利能力至关重要，它能通过降低客户流失率、提升客户生命周期价值和建立更稳定的收入基础来直接影响企业的底线。企业的成功与客户的成功息息相关，客户的成功使用将带来持续的业务增长。 要实现客户成功，需要结合人员、流程和数据。了解客户何时、为何以及如何使用产品是提供有效支持的关键。因此，客户成功需要一种主动、全面且组织层面的方法，确保所有客户（包括直接用户和其他受益者）都能获得成功。
Customer success or customer success management is the business method of ensuring customers achieve success, their desired outcomes while using your product or service. customer success is relationship - focused client management, that align client and vendor goals for mutually beneficial outcomes. Customer success is important because it has a direct impact on the bottom line of your business. It improves your profitability by reducing customer churn, increasing customer life time value and creating a more stable revenue base for success.The success of your business is inherently intertwined with the success of your customers. If customers succeed using your product, they will continue using your product or service, and thus, you business will succeed. At core that is all customer success is all about ensuring your customers achieve their desired outcome while using your product. of course, pulling that off requires people, processes, and - most importantly data. After all, how can you help customers succeed using your product if you do not know when, why, and how they are actually using it. that is why customer success requires leverage these three aspects, a business takes a proactive, holistic, and organization - level approach to ensure its customers - including those who use the product and those who benefit from its use.
