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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-communication-h/
课程评论：没有评论
课程名称：战略传播 课程概述：现代组织面临着复杂的环境。技术的发展、来自各方利益相关者的压力、文化影响等多种因素不断影响着组织的绩效。在竞争激烈的市场中，一个精心设计的战略是生存的必要条件。然而，单有战略却不能解决问题，若不加以有效执行和沟通，其效果会大打折扣。此外，日常沟通也需明确、有效地传达给最终受众。因此，良好设计的沟通对于现代组织的生存与发展至关重要。研究表明，恰当的沟通可以显著提高员工的生产力、减少人员流失、提升客户满意度并满足多样的利益相关者需求。 本课程将为学习者提供关于支持战略传播的基本沟通和关系概念及流程的理解。课程重点涵盖战略传播、公关、新闻发布等关键方面，并提供理论与实践的深刻见解，帮助学习者建立有效的战略沟通。此外，课程采用混合授课形式，提供多种工具和模板，如线性责任图、平衡计分卡等，以帮助学习者更好地理解构建高质量战略沟通的战略要素。 完成本课程后，学习者将自信地在各类组织环境中（如创业公司、非营利组织和公共服务机构）构建战略传播。
Modern organisations are complex. Advent of technology, increasing pressure from various stakeholders groups, cultural influence and a myriad of other factors are constantly influencing the performance of organisations. To survive in the competitive market well-crafted strategy is essential. But strategy alone can not help if they are not executed and communicated well. Besides, there are lots of other day-to-day communications which need to be effectively conveyed to the ultimate audience. Therefore, the importance of well-designed communication is extremely important for the survival and growth of modern organisations. Research shows that well-designed communication can significantly improve workforce productivity, reduce attrition, enhance customer satisfaction and satisfies the variety of stakeholders. This course will provide learners with an understanding of the fundamental communication and relational concepts and processes that underpin strategic communication. The course focuses on key aspects of strategic communication, public relations, new release and provides both theoretical and practical insight on how to build strategic communication. Along with the blended format of the delivery, there are several tools and templates that will help learners to effectively understand the strategic aspects of building great quality strategic communication. such - linear responsibility chart, balanced-score card etc.It is expected that learners after completing this course will become confident in building strategic communication in every organisational settings eg. startups, non-profits, public service.
