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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-communication/
课程评论：没有评论
课程名称：战略传播 课程概述：在与他人沟通时，给人留下良好的第一印象并实现目标至关重要。本课程将阐述为何使用战略性的信息进行沟通是必不可少的，如何规划沟通方式，以及如何明确主要观点。战略传播意味着您能够掌控信息的流动。 在本课程中，您将了解战略传播的过程、规划、关键要素以及成功的建议和技巧。课程中包含成功案例以及战略传播失败的实例，帮助您理解如何使信息清晰，并达到沟通目标。战略传播对组织的成功具有重要影响。 本课程围绕成功的战略传播的五步流程展开，包括识别受众、确定目标与目的、制定关键信息和战术计划，以及成功评估和关键绩效指标的设立。首先，确保所有相关人员明确目标，决定最重要的信息，从而使沟通更加战略化。您需要一个清晰的使命作为起点。 为了从一开始就开展有效的战略传播，您将需要学习以下工具：线性责任图、AIDA方法、SWOT分析和均衡计分卡。这些是您需要掌握的基础工具，课程中还将提供实例和现成的模板供您使用。通过学习这些内容，您将成为一名成功的战略传播者。 此外，别忘了评估您的结果。在本课程中，您将学习如何设定关键绩效指标（KPIs），提升评估过程，并理解反馈为何对实现目标如此重要。 今天就注册，达成您的战略传播目标吧！
To make best first impression and reach your targets it's important to know why communication with a strategic message is essential, what's a good way to plan your communication and how you can clarify your your main points. Strategic communication means you control the flow.Inside this course you will get to know strategic communication process, planning, key parts of the planning and advice, tips for success. Course has examples of real-life situations from successful actions and situations where strategic communication has failed. You will learn how to make your message clear and how to meet communication objectives. Strategic communication significantly affects to success of all organizations.This course covers five step process for successful strategic communication. In this process you have to recognize audience, decide goals and objectives, develop key messages and tactical plan and later how the success is evaluated and by which key performance indicators. First of all make objectives clear to all involved people. Decide what's the most important message to make your communication strategic. You will need a clear mission to start from the beginning.To start your strategic communication from day one, you will need to learn toolsLinear Responsibility ChartAIDA ApproachSWOT Analysis and Balanced Scorecard.These are first tools to learn and there will be also examples of usage including templates ready to use. Learn them clearly in this course and become successful strategic communicator.Don't forget to evaluate your results. In this course you will learn how to setup KPIs that really make the difference. You will also gain understanding of setting a benchmark, enhance the evaluation process. Later you will understand why feedback is important to reach the target.Enroll today and reach your strategic communication objectives!
