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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-branding-design-mastery-tm/
课程评论：没有评论
课程名称：战略品牌设计精髓 TM 课程概述： “战略品牌设计精髓”课程将带您深入品牌设计的动态世界，通过逐步解锁品牌设计过程的复杂性，专注于品牌身份的创建和品牌元素的可视化。课程的核心是一项实时案例研究，深入探讨知名品牌MHS Honey的直接客户互动项目的细节。 设计理念： 本课程坚信通过实践学习，采用独特的设计教育方法。设计不是一个公式化的学科，而是由个体视角塑造的创意之旅。通过互动案例研究和动手活动，我们使学习者能够掌握品牌设计的本质。 课程的好处： 1. **全面理解品牌设计**：深入了解品牌设计过程，包括研究、创意、策略制定和概念形成，从实际体验中获得宝贵的见解。 2. **就业市场洞察**：了解印度市场对品牌设计技能的需求，以及在企业或初创公司中担任品牌设计师所需的技能。 3. **MHS Honey实时案例研究**：通过MHS Honey品牌的品牌设计项目，探索容器、图形、标志、标签设计和海报的身份设计。 4. **品牌设计步骤解析**：深入每一个品牌设计过程的细节，包括当前品牌状况、竞争研究、独特卖点（USP）的识别以及与客户的反馈交流。 5. **市场分析与客户洞察**：获取市场场景的实时照片、视频以及与经销商和船东的直接访谈，提供有效品牌设计的重要洞察。 6. **品牌使命与价值观理解**：学习如何与客户互动以理解品牌的使命、愿景和价值观，揭示塑造品牌身份的独特区别。 7. **SWOT分析与组合考虑**：对品牌定位进行全面的SWOT分析，探讨与成本、口味、营养价值和可用性相关的各种排列组合。 8. **字体和色彩敏感性**：培养识别字体、选择品牌身份标志和标签设计的颜色的敏感性。 9. **零售设计模型建议**：提供有关零售设计模型的见解，考虑影响设计决策的成本流通和经济因素。 10. **可视化技能掌握**：提高您的可视化技能，包括速写、3D建模和渲染，使您能够将品牌设计概念生动展现。 通过这个课程，您将踏上战略品牌设计的变革之旅，装备自己所需的实用技能和见解，以在设计领域的动态环境中取得成功。 课程由 Dr. FAK Noble 主讲，他是研究人员、科学家、产品开发者、创新者及纯意识专家，同时也是 Noble Transformation Hub TM 的创始人。
Dive into the dynamic world of branding design with our comprehensive course, "Strategic Branding Design Mastery." This course unfolds the intricacies of the branding design process through a step-by-step journey, focusing on the creation of brand identity and visualization of brand elements. The centerpiece of our exploration is a real-time case study, delving into the nuances of a direct customer interaction project for the esteemed brand, MHS Honey.Design Philosophy:As a firm believer in learning by doing, this course adopts a unique approach to design education. Design is not a formulaic discipline but a creative journey shaped by individual perspectives. Through engaging case studies and hands-on activities, we empower learners to grasp the essence of branding design.Benefits of this Course:Holistic Understanding of Branding Design:Gain a comprehensive perspective on the branding design process, covering research, ideation, strategy formulation, and conception. Benefit from practical insights derived from real-world experiences.Job Market Insights:Learn about the demand for branding design skills in India and the essential skill set required for securing positions as a brand designer in corporates or startups.Real-Time Case Study - MHS Honey:Explore a live example of a branding design project for MHS Honey, encompassing identity design for containers, graphics, logo, label design, and posters.Breakdown of Branding Design Steps:Delve into the intricacies of each step in the branding design process, including determining the current brand, competition study, mapping and identifying USPs, product differentiators, and feedback with customers.Market Analysis and Customer Insights:Access real-time photos, videos of market scenes, and direct interviews with dealers and shipowners, providing valuable insights for effective branding design.Understanding Brand Mission and Values:Learn how to interact with customers to understand the brand's mission, vision, and values, uncovering unique differentiators that shape the brand's identity.SWOT Analysis and Permutation Considerations:Conduct a comprehensive SWOT analysis of brand positioning, exploring various permutations and combinations related to cost, taste, nutrition value, and availability.Typeface and Color Sensitization:Develop a keen sense of typeface identification, color selection for logos, typefaces, and label designs based on the brand's identity.Retail Design Model Proposal:Gain insights into proposing retail design models, considering cost circulation and economic factors that influence design decisions.Visualization Skills Mastery:Hone your visualization skills, including sketching, 3D modeling, and rendering, to bring your branding design concepts to life.Embark on a transformative journey into the world of strategic branding design, equipping yourself with practical skills and insights essential for success in the dynamic field of design.Courtesy,Dr. FAK Noble Ai Researcher, Scientists, Product Developer, Innovator & Pure Consciousness ExpertFounder of Noble Transformation Hub TM
