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所在平台: Udemy |
课程主页: https://www.udemy.com/course/strategic-acumen-for-product-leaders/
课程评论：没有评论
**课程名称：** 产品领导者的战略敏锐力 **课程概述：** 本课程旨在通过培养战略思维和执行能力，帮助产品领导者在竞争激烈的市场中规划产品的成功。您将学习如何设计和执行能够带来更高投资回报（ROI）的战略。 在产品管理中，战略并非一次性交付，也不是仅在规划季节或更新路线图时才需要。优秀的产品经理每天都在进行战略思考和执行，从识别有利可图的市场机会，到产品组合的开发以及上市策略的执行。 许多客户在产品管理咨询服务中都面临识别和培养正确战略行为的挑战。成功的战略产品经理会花时间从客户的角度深入理解其业务问题，从而提供真正有价值的产品，而非仅仅是对现有解决方案的改进。此外，他们会审慎地研究市场机会，基于组织的销售、营销和产品能力，寻找有吸引力的、强大的市场定位。 **您将学到：** * 通过理解商业语言来提升战略思维能力。 * 通过批判性地反思现有战略工具和理论来制定战略。 * 在现有公司内成功执行业务计划的最佳实践。 **主要技能：** * 产品组合管理（BCG, GE McKinsey） * 产品战略 * 业务战略 * 公司战略 * 竞争分析 **适合人群：** 任何希望进入高级领导职位，并能与利益相关者建立和沟通战略的人。 * 中层管理者 * 产品经理 * 项目经理 * 项目群经理 * 质检经理 * 经理 * 解决方案架构师 * 软件开发人员 * 营销专业人士 * 销售专业人士 * 业务分析师 * 顾问 * 创业者
STRATEGIC ACUMEN FOR PRODUCT LEADERSHARNESS THE CRAFT OF STRATEGY TO PLOT PRODUCT SUCCESS IN A COMPETITIVE MARKETPLACEChart business success by designing and executing winning product strategies with enhanced ROIs. In product management, strategy is not a "one and done" deliverable. Nor is it something that is addressed only during planning season or each time the roadmap is updated. Great product managers engage in strategic thinking and execution every day - from the identification of lucrative market opportunities to the development of the product portfolio and its go-to-market execution. Many clients of our Product Management advisory service are struggling to identify and train on the right strategic behaviors.Strategic product managers take the time to clearly understand the customer's business problem from their point of view so they can truly offer products that add value instead of just improving on currently available, often substandard solutions. Additionally, they take a thoughtful approach to investigate market opportunities in order to find attractive, strong candidates - based on the organization's sales, marketing and product competencies.What will you Learn?Strategic thinking ability by understanding the language of business.Craft strategies by critically reflecting on existing tools and theories of strategy.Best practices to successfully execute on the business plan within an existing company.Top skills you will learnPortfolio Management (BCG, GE McKinsey), Product Strategy, Business Strategy, Corporate Strategy, Competitive AnalysisIdeal ForAnyone who wants to move into senior leadership roles building and communicating strategy to stakeholders -Mid level Managers, Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, Business Analysts, Consultants, Entrepreneurs
