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所在平台: Udemy |
课程主页: https://www.udemy.com/course/straight-talk-about-franchising/
课程评论：没有评论
《特许经营：直话直说》是一门基于快餐休闲餐饮领域的特许经营经验的课程。尽管课程侧重于餐饮业，但其原理可广泛应用于任何行业和企业。 本课程充满了讲师真实的个人经历、具体案例、生动的图解信息，以及关于特许经营和企业运营的大量知识。它将指导您了解需要知道什么、需要问什么问题，以及如何规避购买特许经营或拥有企业过程中常见的陷阱。 您将学到： * 如何识别一个好的特许经营品牌，以及选择特许经营时应考察的标准。 * 如何避开不良的特许经营项目。 * 您是否具备拥有企业的特质。 * 最佳的人力资源实践。 * 企业的安全与保障措施。 * 所有相关的法律要求。 * 如何运营您的企业，包括会计、市场营销、客户服务、销售、设备维护、人员招聘与解雇、系统与日程管理、银行业务等方方面面。
This course is based on one franchise owner's experiences in the quick casual dining segment of the franchise industry, although it's principles can be applied to any industry or business. Filled with actual personal anecdotes of what the instructor experienced, it is filled with actual situations, colorful infographics and lots of information about franchises and running a business. This course points out what you need to know, what questions to ask and how to avoid the many pitfalls that come with buying a franchise or owning a business. Learn what makes a good franchise and what criteria you should look forLearn how to avoid the bad onesFind out if you have what it takes to own a businessLearn the best human resources practicesLearn about safety and security for your businessConsider all the legal requirementsLearn how to operate your business including accounting, marketing, customer service, sales, maintaining equipment, hiring and firing, managing systems and schedules, banking and much more
