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所在平台: Udemy |
课程主页: https://www.udemy.com/course/storytelling-zeitungsmacher-english/
课程评论：没有评论
课程名称：叙事艺术 - 激励、说服、被理解 课程概述：如果你希望与客户、读者或追随者沟通，讲好故事是最佳途径。故事不仅让我们的生活更加丰富，还能将复杂问题变得易于理解，容易记忆且愿意与他人分享。优秀的故事就像汽车，虽然外形各异，但构成部分却相同。为了保持读者的兴趣，你需要采用正确的策略和结构，包括悬念和具体承诺，同时给予读者一些小惊喜。在本课程中，你将学习如何将这些元素有效地传递给读者。 适用领域：博客、报告、书籍、广告、社交媒体帖子、电影、播客等。 你将学到什么？本课程遵循一种易于学习且基于科学的叙事公式，设计非常实用，让你能立刻实践所学内容。课程内容包括： - 我们为何讲故事？ - 目标受众 - 故事的“厨房电话” - 三维叙事视角 - 引入 - 英雄、愿望与障碍 - 英雄之旅 - 整体结构 - 结尾 - 理解之梯 - 最佳实践案例 授课教师：你的讲师是马克斯·费格尔，他是一位新闻培训师，在奥地利和德国的大学讲授课程，并且是一名经验丰富的公关顾问。从他那里，你将学习如何讲述故事，使其不仅被阅读或倾听，还能被享受和理解。
You want to communicate with customers, readers or followers?Then the best way to do that, is with good stories.- Because stories make our lives richer.- They make complicated issues understandable.- We remember them easily and like to tell them to others. Good stories are like cars: They look different from each other, but they always consist of the same parts. To keep a reader engaged, you need the right strategy. The right structure. Cliffhangers and concrete promises. And the reader should also get a few treats. You will learn how to feed them to your reader in this seminar.Areas of application: blogs, reports, books, advertising, social media posts, films, podcasts and much more.What will you learn?The seminar follows an easy to learn and scientifically based storytelling formula. The course is designed to be very hands-on. You can try out everything you hear right away. The contents of the seminar:- Why do we tell stories?- The target group- The kitchen call- Three-dimensional approach- Entrances- Hero, wish and hurdle- The hero's journey- The sequence- The end- The ladder of understanding- Best practice-examplesWho do you learn from?Your instructor, Markus Feigl, is a journalism trainer, lecturer at universities in Austria and Germany, and long-time PR consultant. From him you will learn, how to tell stories in a way, that they are not only read or listened to, but actually enjoyed and understood.
