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所在平台: Udemy |
课程主页: https://www.udemy.com/course/storytelling-with-imagery-for-persuasion/
课程评论：没有评论
课程名称：商业品牌与说服力的强大故事讲述 概述：人们通过故事来思考、感受和行动——学习如何利用这种力量。故事塑造了我们对世界的看法，如何与他人连接，以及如何记住经历。从神话和传说到品牌使命、歌曲甚至八卦，一切都围绕着讲故事。当你学会创作能够打动情感、吸引人并留下深刻印象的故事时，你就获得了真正的影响力。 本课程将通过两种变革性的方式教授故事讲述： 1. 掌握故事结构：学习构建引人入胜的叙述所需的核心要素。 2. 创造生动的意象：运用创意写作和声音技巧激发情感，与听众建立连接，并留下难忘的印象。 课程内容涵盖： - 在求职面试中给人深刻印象 - 提升团队合作的能力 - 在个人关系中让他人更好地了解你 - 制作更优秀的商业演示 - 使用视频讲故事 - 让有情感吸引力的论据更具说服力 - 讲述个人品牌故事与企业品牌故事 - 在创作歌曲或诗歌时运用讲故事和意象 该课程充满了故事讲述的练习和实践机会，许多视频会让你有机会创作自己的故事并与课程作者的写作进行比较，使课程更加互动。 你将学习如何根据不同的信息媒介（文本、视频、音频、演示文稿等）调整故事。有效的品牌故事能够深入人心，赢得客户的信任与认同，确保你的信息传达清晰且富有情感共鸣。 课程结束后，你将能够： - 创作引人注目的故事，与你的观众产生共鸣。 - 利用故事讲述影响决策并激励行动。 - 建立更强的同事、客户和社区联系。 - 制作独特的品牌故事，凸显竞争优势。 - 在求职面试中以清晰自信的方式分享经历。 - 以引人入胜的叙述形式展示想法、数据和论点。 这项课程适合希望提升沟通技巧的你，巩固个人品牌并在职业生涯中创造更多机会。课程带有风险免费退费保证，承诺为你的成功提供支持。 抓住机会，投资未来，今天就报名参加吧！
PEOPLE THINK, FEEL, AND ACT IN STORIES-LEARN TO HARNESS THAT POWERStories shape how we perceive the world, how we connect with others, and how we remember experiences.From myths and legends to brand missions, songs, and even gossip-everything revolves around storytelling.When you learn to craft a story that touches emotions, engages people, and leaves a lasting impression, you gain real influence.Want to be able to tell your story in a way that captivates and inspires?This course teaches storytelling in two transformative ways:Master the story arc: Learn the essential story elements to structure compelling narratives.Create vivid imagery: Use creative writing and vocal techniques to spark emotions, connect with your audience, and leave an unforgettable impact.Take the power of storytelling and make it work for you in business, personal branding, or everyday communication.USE EMOTIONS FOR PERSUASIONPeople make decisions emotionally much more than logically. That's why great storytelling is about painting a picture in someone's mind and making them see things your way. In this course, you'll learn how to create imagery with your writing and make people see your vision in addition to responding to facts and figures.This way, what you communicate will feel right, and people will be more open to logical arguments and taking action in the direction you want them to.USE STORYTELLING IN THESE SETTINGSImpress at a job interviewWith corporate team-buildingHelp people know you better in personal relationshipsCreate better business presentationsStorytelling using videoMake more convincing arguments that have true emotional appealTell your personal brand story Tell your corporate brand story betterUse storytelling and imagery in creative writing like songs or poemsFILLED WITH STORYTELLING EXERCISES AND OPPORTUNITIES TO PRACTICEMany of the videos give you a chance to create your own stories and compare them with how I'd write them. This makes the course more interactive and helps you test your own storytelling.I made this storytelling course to be immediately applicable and practical, so don't just learn the storytelling techniques in this course, but also practice them in the course exercises and in your professional writing. You'll become great through practice. Yes, anyone can learn this.Storytelling follows a very clear structure while allowing for creativity and personal touch.ADJUST TO DIFFERENT STORYTELLING MEDIUMS: TEXT, VIDEO, AUDIO, PRESENTATIONSLearn how to adjust your stories for different mediums ranging from YouTube videos to in-person job interviews to writing. Today, we share our stories in so many ways: video, audio-only formats, text, PowerPoint presentations, and even animations. Even video alone can range from under-60-second clips to 5-minute clips to full movies, which allows for different story structuresThe different mediums mean that we must be able to change our story format seamlessly while still communicating our story message. For that, we must have crystal clear focus on the essence of our message in our storytelling, and create that imagery to help our audience connect logically and emotionally.CORPORATE BRAND STORYTELLINGMany corporate brands have cheesy-sounding stories that are not only not-too-believable, but feel disingenuous. That defeats the purpose of working on your storytelling, and actually backfires. Such storytelling errors are also very difficult to catch because your clients don't come to you to say that your brand storytelling turned them off, they just don't buy anymore.In this course, we'll focus on sensitive and realistic storytelling that will resonate with your clients, and win over their hearts in addition to their minds.YOU ALREADY TELL STORIES-NOW MAKE THEM UNFORGETTABLEYou're already a storyteller. Every day, in conversations, at work, or in casual chats, you share stories without even realizing it. This course will show you how to make those stories more engaging, impactful, and memorable.You'll discover how storytelling shapes every part of life-from work presentations to personal connections-and how simple and practical it is to master, no matter how abstract it might seem at first.I know this because I started where you are. I couldn't hold someone's attention for more than a few seconds. But by learning how to craft compelling stories, I built a personal brand that led to millions of dollars in business deals. My students have achieved the same transformative results.This is a skill that will change how you connect, communicate, and achieve success in all areas of life. It's probably going to be one of the most important tools you'll ever learn.WHAT YOU'LL BE ABLE TO DO AFTER THIS COURSECraft stories that grab attention and resonate with your audience.Use storytelling to influence decisions and inspire action in business and personal life.Build stronger connections with colleagues, clients, and your community.Create compelling brand stories that set you apart from competitors.Shine in job interviews by sharing your experiences with clarity and confidence.Present ideas, data, and arguments in a way that's both persuasive and memorable.Turn dry facts into engaging narratives that people actually care about.WHY NOW?The ability to tell great stories is timeless, but the opportunities to stand out have never been greater.STORYTELLING FOR YOUR PERSONAL BRAND AND CAREERThroughout your career, you'll portray yourself in a certain way: as a quick learner, an honest person, a good teammate, etc. There are many traits that you can choose to include in your personal brand. In this course, we'll also go over how to portray yourself the way you want to be seen by peers and co-workers.VISUAL STORYTELLING WITH PRESENTATIONSYou'll also learn how to present better by using visual storytelling by using Google Slides, which is a free alternative to Microsoft Powerpoint. You'll learn how to create powerful visual storytelling presentations with beautiful graphs, charts, and images.RESPONSIVE INSTRUCTOR WITH WORLD-CLASS SUPPORTGot questions? I'm here to support you! I personally respond to 99% of student questions within 24 hours. Many students tell me how other instructors don't respond-but that's not how I do things. Why?I care deeply about helping my students succeed.I feel it's my responsibility to ensure you get every bit of value from this course.RISK-FREE MONEY-BACK GUARANTEEThis storytelling course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. But beyond that, it's my personal promise to you. I'm dedicated to helping you master storytelling and will go the extra mile to ensure your success, just like I've done for thousands of other students.Invest in your future. Enroll today.
