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所在平台: Udemy |
课程主页: https://www.udemy.com/course/storytelling-skills-in-business-communication/
课程评论：没有评论
课程名称：故事讲述大师班：领导者的沟通技能 课程概述： 在当今动态的商业环境中，有效沟通显得尤为重要。本课程旨在帮助学生掌握在商业背景下讲故事的技能。通过理论、案例研究和实践练习的结合，参与者将学习如何创作引人入胜的叙述，吸引利益相关者、推动决策并激励行动。 课程主要内容包括： 1. 理解故事讲述在商业中的作用： - 探索故事讲述的基本原则及其在企业中的重要性。 - 分析成功的商业叙述，识别其关键要素和策略。 2. 故事与数据的对比： - 学习如何让故事胜过数据。 - 如何将数据包裹在故事中，以吸引人类思维。 3. 故事讲述在各业务职能中的应用： - 研究故事讲述如何在市场营销、销售、领导力和组织变革等不同商业情境中应用。 - 了解故事讲述在品牌塑造、客户参与、员工激励和文化转型中的作用。 4. 开发引人入胜叙述的有效框架： - 学习逐步指导如何开发故事。 - 学会在任何沟通模式中使用该框架。 5. 故事讲述的心理学： - 了解我们的脑部和身体对故事的反应。 - 探索故事改变脑化学的惊人力量。 到课程结束时，参与者将拥有成为商业环境中熟练讲故事者的工具和洞察力，能够有效利用叙述技巧来告知、影响和激励组织内外的人。
Course Title: Storytelling in BusinessCourse Description:In today's dynamic business landscape, effective communication is more critical than ever. This course is designed to equip students with the essential skills to harness the power of storytelling in the context of business. Through a combination of theory, case studies, and practical exercises, participants will learn how to craft compelling narratives that engage stakeholders, drive decision-making, and inspire action.Key topics covered in this course include:1. Understanding the Role of Storytelling in Business: - Explore the fundamental principles of storytelling and its significance in the corporate world. - Analyze successful business narratives to discern their key elements and strategies.2. Storytelling Vs Data: - Learn how storytelling trumps data. - How to wrap the data in story to appeal human brain3. Leveraging Storytelling Across Business Functions: - Examine how storytelling can be applied in various business contexts, including marketing, sales, leadership, and organizational change. - Discover the role of storytelling in branding, customer engagement, employee motivation, and cultural transformation.4. Proven Framework for Developing Compelling Narratives: - Learn a step-by-step guide to developing story. - Learn to use the given framework for any communication mode.5. Psychology of Storytelling: - Learn how our brain and body reacts to story - Discover the amazing power of story that changes your brain chemistry.By the end of this course, participants will have the tools and insights to become adept storytellers in the business context, capable of leveraging narrative techniques to inform, influence, and inspire within their organizations and beyond.
