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所在平台: Udemy |
课程主页: https://www.udemy.com/course/storytelling-in-building-personal-brand-in-marketing/
课程评论：没有评论
课程名称：商业独特个人品牌的故事讲述 课程概述：欢迎来到商业中的故事讲述课程，讲师为哈佛大学毕业生、拥有十年销售和市场管理经验的Ngan Tran。本课程探讨如何通过有效的故事讲述来建立吸引观众并推动业务发展的个人品牌。在每天产生数百万内容的媒体环境中，企业需要如何让自己的品牌脱颖而出？如何在客户与品牌互动时创造独特的情感连接？这正是故事讲述的关键所在。 您将在本课程中学习到： - 个人品牌是什么？它与销售和市场的不同之处 - 个人品牌为何是未来的营销趋势 - 为什么大多数企业主在个人品牌建设方面表现不佳 - 如何创作与观众产生共鸣的个人品牌故事 - 成功的个人品牌故事案例分析 - 系统化构建个人品牌的步骤 适合人群： - 企业CEO及组织领导 - 创始人和初创企业 - 社交媒体影响者或有志于成为影响者的人士 - 希望在自己领域内建立个人品牌并创造更多职业机会的任何人 课程结束后，您将能够运用哈佛的领导故事框架为个人品牌创作有效的故事，并制定出系统化的个人品牌建设策略，从而与观众建立联系，推动业务或职业发展。
Welcome to Storytelling in business: Storytelling in building personal brand that connects with audience and drives your business by Ngan Tran, Harvard graduate and 10-year management experience in sales and marketing.There are millions of content media are created and shared every day. Billions of dollars spend on advertising to fight for attentions from audiences. How to make your brand stand out? How to create unique emotion whenever your customers/audiences interact with you and your brand?To build your unique brand, you need to provide much more than only your product or service. That where storytelling comes in.What you are going to learn in this course:What are personal brand? How it is different with sales and marketingWhy personal brand is the future of marketingWhy most of business owners are not good at personal brandingHow to create your personal brand story that connects with audiencesLearn from successful personal brand storiesHow will you systematically build your personal brandWho should take this course?You are CEO, leader of your company/organizationFounders, start-upSocial media influencers/ want to become influencersAnyone who want to build your name in your field to create more career opportunitiesAfter this course,You will be able to create an effective story for your personal brand using the leadership story framework from HarvardYou will have a systematic strategy to build your personal brand which create connects with audience and drive your business or career opportunities
