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所在平台: Udemy |
课程主页: https://www.udemy.com/course/storytelling-for-success-the-science-power-of-narrative/
课程评论：没有评论
**课程名称：** 叙事的力量：打造影响力商业沟通 **课程概述：** 本课程深入探讨了叙事和讲故事在商业沟通中的强大力量。自古以来，人类就利用故事来吸引、分享经验和情感，而科学研究也证实，相比于孤立的事实和数据，叙事更能深入人心，具有更强的说服力和影响力。 本课程将提供一个基于科学研究的**四步叙事模型**，教授如何有效地运用叙事来提升沟通效果和影响力。作为领导者，通过将愿景、使命、目标和论点融入引人入胜的故事线中，并传递明确的信息或教训，能够比单纯的商业案例或数据呈现产生更深远的影响。强大的叙事能够改变大脑的化学反应，进而影响人类的行为。 课程特别强调了在商业环境中运用**非虚构叙事**的重要性，以激励和吸引听众。无论您是领导者、管理者、培训师还是公众演讲者，本课程都将为您提供宝贵的技能和方法，帮助您在沟通中更具影响力。
Stories are powerful.For millions of years, humans have relied on stories, fables, parables, and other narratives, to engage others, and to share experiences and emotions! From personal experience, we all know that it's far easier to remember details from a story, than to remember standalone facts and details that are not part of a narrative. And that is what the research tells us too … that narratives, and stories, are far more influential, and persuasive than just stating the facts, or providing the data.This Course will provide a Business Communication 4-Step Model, using Narratives and StoryTelling, based on Science and Research. It will explain effective communication using narratives, in order to be more impactful, and effective.As a Leader, you can have a much bigger impact, and more influence, if your communication involves more narratives and storytelling. Weaving your vision, mission, objectives, arguments etc. into a story line, with a message, or lessons, can have a far more powerful impact, rather than presenting it as a business case, or just presenting the data, evidence, facts and arguments. Using powerful narratives can alter brain chemistry, which can, in turn, affect human behaviour. Practically, as Leaders or Managers, or trainers and public speakers, you often need to use non-fictional narratives to engage and inspire. This Course will help you immensely there!
