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所在平台: Udemy |
课程主页: https://www.udemy.com/course/storytelling-for-small-business-marketing/
课程评论：没有评论
**课程名称：** 小型企业市场营销中的故事叙述 **课程概览：** 本课程专注于如何战略性地运用故事进行市场营销，帮助小型企业脱颖而出。课程打破了传统“个人化、情感化”的故事叙述观念，强调故事作为营销工具的实用性和影响力。 **核心内容：** * **故事的营销功能：** 学习将故事视为一种有效的营销策略，而非单纯的娱乐手段。 * **避开常见误区：** 揭示大多数企业在故事叙述中容易犯的错误，例如过度暴露隐私（Too Much Information），以及为何“个人英雄之旅”并非总是有效的营销策略。 * **识别有效商业故事：** 明确什么样的故事才适合商业营销，告别童话、营火旁的故事或睡前故事的模式。 * **实用的叙事技巧：** 学习如何构思和讲述引人入胜的故事，使其在口头（现场）和笔头（线上）传播中都能产生最大化影响，成为“故事叙述忍者”。 * **提升营销效率：** 探索新的故事应用场景，在竞争中获得优势，并使营销活动更具成效和趣味性。 * **课程价值：** 包含9个视频模块，提供2小时内容，附带宝贵的外部资源链接。本课程保证100%满意度。 **课程收获：** * 掌握如何通过讲故事提升营销影响力。 * 了解并规避企业常见的叙事营销错误。 * 理解为何经典故事（如灰姑娘）适合电影，但不一定适合市场营销。 * 学会发掘和运用适合自身业务的营销故事。
You probably know this already: Behind every successful small business is a good story. Or, as Richard Branson famously said, "Entrepreneurs must tell stories to survive." But how do you decide what story to tell? How do you tell that story for maximum impact? And what if you don't even have a story - at least, not one you want to share? This course focuses directly on how to use stories strategically for marketing. You'll learn to view storytelling as a marketing tool, not a source of entertainment. You'll discover why your most effective business story isn't a fairy tale, a campfire story and most definitely not a bedtime story. Forget what you've learned about being vulnerable, baring your soul and presenting your hero's journey story. You'll learn why being vulnerable can make you seem less likeable, when a personal story becomes Too Much Information and what to do when you haven't taken a hero's journey. You'll find new places to use stories so you get a jump on the competition (and incidentally make your marketing more productive and a whole lot more fun). You'll get tips to become a storytelling ninja so you wow your audience when you share stories live and virtually, via the Internet. The course is 100% guaranteed.You get 9 video modules with links to valuable resources you might not find elsewhere. So … why wait? You've got stories to share and your audience wants to hear them.9 video lectures and 2 hours of content!Discover how to get more impact from your marketing by telling storiesLearn how to avoid the most common storytelling mistakes most businesses makeUnderstand why Cinderella makes a great movie but a lousy marketing story.and much, much more!
