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所在平台: Udemy |
课程主页: https://www.udemy.com/course/storytelling-for-link-building/
课程评论：没有评论
课程名称：讲故事以进行链接建设和内容营销 课程概述：本课程采用故事方法进行内容营销和链接建设，重点通过与重要受众进行一对一的采访，发现“人故事”，并将这些故事转化为引人注目的网络内容，从而帮助你在竞争中脱颖而出。在当前竞争激烈的内容营销环境中，优秀的内容至关重要，而利用真实的人的故事能够有效地使内容独具特色。 本课程将提供来自成功博客和重要新闻来源（如BBC、纽约时报、华尔街日报等）的激励案例。我们将展示如何在本地、国家和国际层面，以人故事的力量获得成功。 课程导师是两位在内容营销和链接建设领域的专业实践者——Ken有超过30年的公关和内容营销经验，而Kristina Welch是一位经验丰富的记者，现为全职内容营销人。他们在这两年中，通过故事方法获得了广泛的报道和宝贵的编辑链接。 您将学习到： - 人故事在内容营销中的重要性 - 内容营销将变得越来越困难，如何提高竞争力 - 如何将人故事转化为精彩内容 - 出版商为何青睐人故事，以及如何有效提案给出版商 - 利用人故事进行链接建设的潜力 - 如何找到公司内的人故事及获取有效客户故事 - 如何识别、接触和采访行业内重要影响者 - 组织采访材料及创建多样化内容的方法 本课程是实用性极强的学习体验，适合希望在内容营销、公关和链接建设方面提升技能的学员。我们欢迎您的加入，并期待帮助您开启成功的内容营销之旅。
The story approach to content marketing and link building focuses on discovering 'people stories' through one-to-one interviews with important audiences, and then turning those stories into compelling web content. Content that will put you way ahead of the competition. As you probably know, content marketing today is getting really competitive. Everyone wants to get the powerful benefits that great content brings but to be successful, your content needs to stand out against all the others. That's pretty difficult but using real people's stories can really make your content stand out. We'll give you inspirational examples from well-written, successful blogs plus examples from important news sources such as the BBC, the New York Times, the Wall Street Journal and many others. We'll show you how pioneering publishers at local, national and international levels are harnessing the power of people stories - and how you can do exactly the same! Real practitioners This course is intensely practical. You'll learn from two active practitioners who work every day in content marketing and link building. Ken has over 30 year's experience in public relations, content marketing and link building while Kristina Welch is an experienced journalist who is now a full-time content marketer. Both have conducted interviews with many hundreds of people, written compelling content based on their answers, and successfully pitched hundreds of blogs and news sites. Over the last two years, Kristina and Ken have pioneered the story approach in winning coverage and valuable editorial links from a wide variety of publishers. Why are people stories important? People stories are authentic - and provide a powerful way to connect with audiencesPeople stories are Google friendly - they're full of the natural language that Google lovesThey create unique content - every fresh interview is different and the content based on it, is truly uniquePeople stories make content easy to write - reporting and commenting on what people say is so much easier than creating the content from scratchStories are full of meaning - when you get real people talking, they'll share their deepest feelings with youPublishers love people stories - and will reward them with coverage and backlinksStories create multiple types of content - from interviews with many experts, to single in-depth profiles, the potential of people stories is huge. In this course you will learn: Why people stories are so important to content marketingWhy content marketing will become increasingly difficult - and how you have to raise your game to succeedThe secrets of turning people stories into fantastic contentWhy publishers love people stories - and are ready to publish themThe ‘link building' potential of people stories - and how you can take advantage of the opportunitiesHow to pitch people stories effectively to publishers, editors, journalists and bloggersHow to find people stories in any company - using 4 rich and reliable sourcesHow to engage with customers so that they give you stories that help you sell Why company founders often don't realise the potential of their own stories - and how you can help them to do soHow to harness your team's daily experiences to show the attractive, human face of your businessHow to identify, approach and interview significant influencers in your industryHow to plan and set up interviews effectivelyHow to organise interview material so that people's stories are always at your fingertipsHow to create multiple pieces of content from interviews. Indeed, you will learn everything you need to know to use people's stories to create successful content marketing campaigns. We'll be adding new content regularly - and of course, we'll be here to answer your questions promptly! Thank you so much for checking out the course. The need for quality, unique content for the web is pressing - and likely to get ever more urgent - so we'd love to share our knowledge on the course and help you with your content marketing, public relations and link building. We're sure you're going to enjoy the course and that you will learn a lot you can start apply applying right away. We look forward to seein you on the course and guarantee you'll enjoy it. So don't wait any longer. Hit the green button above and we'll see you very shortly.
