|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/story_telling/
课程评论：没有评论
**Coursera 课程总结：商业故事大师课 - 领导者的商业叙事** 本课程深入探讨了故事的力量，强调了它在吸引、影响、教学和激励听众方面的关键作用。课程主张将讲故事能力融入领导力与沟通的核心，并指出讲故事既是一门需要学习的艺术，也蕴含着可被科学化应用和复制的规律。 研究表明，人类大脑天然偏爱叙事结构，相比枯燥的数据列表，故事更能帮助人们准确记忆事实，并提升论证的说服力。实际调研也显示，在战略会议中，人们对故事的记忆远高于统计数据。这印证了大脑的运作机制更倾向于理解和记住故事，而非单纯的逻辑或事实。 在本课程中，您将学习如何通过故事连接他人，发现、打磨并讲述能够触动人心的故事。这将帮助您更快地做出决策并采取行动。课程旨在帮助商业领袖和企业管理者找到真实的领导者之声，精准提炼信息，并 crafting 属于自己的有影响力的故事，从而激发团队的潜能，引领他们走向行动。 **核心价值：** * **理解故事的科学与艺术：** 揭示大脑为何对故事反应积极，以及如何将科学原理应用于叙事。 * **提升领导力和沟通力：** 通过讲故事来吸引、影响、教学和激励团队。 * **促进决策与行动：** 学习如何讲出能推动人们快速决策和采取行动的故事。 * **发掘个人魅力：** 帮助您找到自身的独特声音，炼就领导者的说服力。 * **构建企业叙事文化：** 建议将讲故事融入企业文化，成为核心竞争力。
Storytelling has the power to engage, influence, teach and inspire listeners. That's the reason I strongly advocate the professionals to build a storytelling culture and make storytelling the heart of their leadership and communication skills. There's an art to telling a good story, and we all know a good story when we hear one. But there's also a science behind the art of storytelling.Confusing!!Whether Storytelling is an art that can be learnt or a science that can be reproduced or is it both?"Researchers have found that the human brain has a natural affinity for narrative construction," science journalist Benedict Carey wrote in New York Times Magazine. "People tend to remember facts more accurately if they encounter them in a story rather than in a list, studies find; and they rate legal arguments as more convincing when built into narrative tales rather than on legal precedent."Take for example, you have attended a long strategic meet where lots of facts and figures are presented with some stories here and there. When asked, the participants afterwards, just 5% could recite a statistic while 63% remembered the story.Research also shows our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories.Storytelling is about the exchange of ideas, about growth - and that's learning. That's why I believe that it's important that we embed storytelling in our corporate cultures and in our businesses. If you're trying to engage, influence, teach, or inspire others, you should be telling or listening to a story, and encouraging others to tell a story with you. You'll have plenty of science to back you up.This course help businesses/executives like yours to connect people through stories. We show you how to discover, craft and tell stories that move people. As a result, you make decisions faster and take action. Through this course participants will learn to find their authentic voice as a leader, refine their message and craft their stories. They will discover their innate charisma so that they can inspire and move their people into action.
