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所在平台: Udemy |
课程主页: https://www.udemy.com/course/story-selling/
课程评论：没有评论
Coursera 上的“故事销售：用故事提升你的销售力”课程，旨在教授学员如何利用故事的力量来增强销售和营销效果。课程强调，人类的大脑倾向于“以故事思考”，当听到故事时，人们的防御心理会减弱，更容易产生共鸣和代入感。 通过讲述与客户痛点、挫折和情感相连接的故事，销售人员可以建立信任和信誉，从而有效地促使客户采取购买行动。纯粹的信息传递往往容易被遗忘，而故事则能令人印象深刻。 该课程提供了一个简单的故事创作框架，学员可以填充并调整，将其应用于各种营销活动中。通过课程，学员将学会如何将自身经历转化为强大的营销资产，以及如何在文案和营销中运用故事来激发购买欲望，从情感上与潜在客户建立联系。 这门课程适合拥有优质产品并愿意提供价值的创业者和营销人员，他们希望通过在线渠道（网站、邮件、博客、销售页面、社交媒体等）推广产品或服务，并希望将业务提升到一个新的水平，实现利润的自动化增长。课程目标是帮助学员超越单纯的交易，建立更深层次的客户连接，从而获得持续的重复购买。
Why do kids love stories? Well, the reason is that the mind tends to "think in stories". When you tell a story, the person listening opens up, their defences come down, and they begin picturing what you're telling them. Now what do stories have to do with selling and marketing? A story is an excellent way to build credibility and trust with your prospects. It's a way to connect with them and relate to their problems, frustrations and underlying emotions. When you tell a story that has elements your prospects to relate to, it immediately persuades them to take action and buy what you're selling. As opposed to pure information without stories tends to "roll off" and not stick. Introducing...Story Selling The Story Selling course is a simple framework for creating stories that persuade, trigger action and causes customers to buy your products and services. By the end of the course you'll be able to use stories in your copy and marketing to trigger more sales and connect with your prospects on an emotional level. In this short course we'll cover: How to turn your own story and experiences into the biggest asset you have when marketing your products.The exact framework which you simply have to fill out to and tweak to use in all your marketing. Who is this course for? Learn what it requires to write words to sell your products & services, and how to actually get your products & services to "sell themselves."You have a quality product you're proud of. I only work with people who know that providing value is the only way to be successful.You have a product or service and you want to promote it online - through your website, email, blog posts, sales pages, or social media.You're ready to take your business to the next level.and put your scaled-up profits on autopilot. Great stories lets you move past mere transactions and connect way, way more deeply. When you connect your audience will buy from you over and over again.
