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所在平台: Udemy |
课程主页: https://www.udemy.com/course/storedesign/
课程评论：没有评论
这门Coursera课程“店铺设计：如何设计成功的零售店铺”将为您提供设计零售店所需的一切知识。本课程旨在帮助您创建能够建立强大品牌形象、吸引顾客并激发购买欲望的店铺，最终实现“设计能够促进销售”。 **重要提示：** 本课程并非替代实际设计和施工经验的途径。为了成功运用本课程，除了对这一独特设计领域有浓厚兴趣和基本了解外，您还需要具备基础的建筑/室内设计知识和/或经验。 **课程内容亮点：** * **全面知识：** 深入了解成功零售店铺设计的关键要素以及需要避免的常见误区。 * **核心技能：** * 确定店铺的正确形象。 * 设计合理、逻辑性强的楼层平面图。 * 创造极其有效的产品陈列。 * 设计能够吸引顾客、促进销售并强化店铺形象的店面。 * 设计富有活力且有效的照明。 * **结构化过程：** 课程将引导您完成整个零售设计过程，帮助您快速有效地设计并清晰解释您的设计决策。 * **简单易懂：** 通过简单的图示和直观的语言，揭示店铺设计的核心要素。 * **提升能力：** 本课程是您提升技能和批判性思维的工具。 * **职业发展：** 店铺设计师的技能需求量大，这是一个激动人心、充满活力且永不枯燥的领域。 **学习成果：** * 完成课程后，您将有信心设计出在功能、美学和心理学上都能取得成功的店铺。 * 您将能够为每种产品、每个地点和每个零售商创造正确的概念，因为您将拥有稳固的设计原则作为决策依据。 * 通过学习，您可以拓宽技能，增加市场竞争力，并享受创造前沿零售店铺的乐趣。您将惊讶于自己能在激动人心的零售店铺设计领域如此快速地成为专家。
Store Design is an informative, stimulating course that provides everything you need to design retail stores. You will create stores that establish a strong image, attract shoppers, and motivate buying...in short, well-conceived designs...that sell. NOTE: Before you purchase this course, please understand this course is not a substitute for practical experience or knowledge in the world of design and construction. To use this course successfully, other than to just gain a better understanding of this interesting and distinctive design field, you will have to have basic architectural/interior design knowledge and/or experience. You will gain a comprehensive knowledge of what makes a successful retail store design, and the pitfalls to avoid. Determine the correct image for your storeDesign a sensible, logical floor planCreate totally effective product presentationDesign storefronts that attract, sell and reinforce the store imageDesign vibrant and effective lighting Store Design is your guided tour through the entire retail design process. Design fast and effectively and explain the reasons for your design decisions. Take the mystery out of the process. The axiomatic elements of the design of stores are presented in simple diagrams with straight-forward language. It's a structured process leading to design success. Of course, you are still the designer. This comprehensive course is your toolkit to use to increase your abilities and critical perception. The skills of a store designer are always in demand. This is an exciting, edgy, and never-boring area of work. The store design process moves quickly, and it's full of theater and fun. Unlike other project types which may take years to complete, the products of your imagination in retail will be revealed in a matter of weeks. After you complete the course, you will have the confidence to know that your store design will work functionally, aesthetically, and psychologically. You will always create the right concept for every product, every location, and every retailer, because you will have sound design principles on which to base every decision. Take the course: broaden your skills, become more marketable, and have fun creating cutting-edge retail stores. You'll be amazed how fast you can become an expert in the exciting field of retail store design.
